TikTok is KFC for the brain

TikTok is KFC for the brain

The modern world is a place of overstimulation and overconsumption.

Our environment primes us to seek out instant gratification. We are easily swayed by what is happening in the present, particularly the powerful forces of social media.

Don’t want to feel the pain of doing your work?
Don’t feel like sitting with uncomfortable thoughts and feelings?

No problem!

You can go on TikTok for instant relief.

But the problem with TikTok (and all forms of social media) is that it’s like KFC for the human brain.

It delivers short-term rewards that create long-term costs.

Think of it like this . . .

Those 15 second attention grabbing videos are like deep fried little treats.

And TikTok is an all you can eat buffet where the food has been engineered to give you a massive hit of dopamine. This dopamine-rich food environment is within arms reach and it never runs out. You can eat as much as you want, whenever you want.

The team of TikTok chefs and food engineers are constantly adding more and more greasy food creations to the buffet. With each day that passes, the food options become more novel and extreme (deep fried spam and cheese covered in panko crumbs, anyone?).

But here’s the really creepy part . . .

Because you frequent the buffet multiple times per day, the staff get to know exactly what you like. They know your name, where you live, what you like and don’t like, and the places you like to visit. This means they serve you food that hits the sweet spot every time.

In other words, this machine knows you better than you know yourself.
It’s highly addictive.
It’s easily accessible.
And it’s making you sick.

As Matthew Crawford states in his book The World Beyond Your Head: On Becoming an Individual in an Age of Distraction:

“The media have become masters at packaging stimuli in ways that our brains find irresistible, just as food engineers have become expert in creating “hyperpalatable” foods by manipulating levels of sugar, fat, and salt. Distractibility might be regarded as the mental equivalent of obesity.”

Here’s the thing . . .

You may have noticed that the more you consume from the TikTok buffet, the less you enjoy it. But even though you don’t enjoy it, you can’t stop going back for more. You keep piling your plate with more sickening fried food.

The problem is your brain hasn’t evolved to handle this massive amount of useless content hitting you at such fast rates (with no stop mechanisms in place).

Without good strategies in place to protect yourself, you’re at serious risk.

Your ability to focus and think deeply about who you are and what you want from life will be diminished.

In addition, when you’re constantly bombarded with highly curated, beautiful images of people who have more and better stuff than you, your perception of reality becomes distorted.

As Dr Anna Lembke states:

“We’re now comparing ourselves not just to our classmates, neighbors, and co-workers, but to the whole world, making it all too easy to convince ourselves that we should have done more. Or gotten more, or just lived differently.”

Social media influencers have a lot to answer for. These people set fake, wildly unrealistic standards which no one can live by. They can’t even live by the ridiculous standards they set and promote.

It’s these impossible standards that are making so many people feel anxious, depressed and insecure.

In fact, studies show young people are getting more plastic surgery due to the pressure from social media.

In short, TikTok is making our brains, thinking, and expectations go haywire.

Recalibrate your brain

If your TikTok use has got out of control, never fear. The human brain is super adaptable. You can reset things, so you feel less anxious and more in control.

How do you do this?

One way is to engage in a Dopamine Fast.

A Dopamine Fast involves giving your brain a break from constant overstimulation by avoiding all technology (e.g., phone, video games, and social media) for a period of time. Start with just 24 hours.

You might be thinking, “Well, that sounds boring! Why would I want to do that?”

But as Dr Anna Lembke states in her book Dopamine Nation:

“Boredom is not just boring, it can also be terrifying. It forces us to come face-to-face with bigger questions or meaning and purpose. But boredom is also an opportunity for discovery and invention. It creates the space for new thoughts to form, without which we’re endlessly reacting to stimuli around us, rather than allowing ourselves to be within our lived experience.”

Challenge yourself to take a break from the TikTok buffet and be alone with your thoughts and feelings. Notice what comes up for you as you don’t go on your phone (Boredom? Anxiety? FOMO? Freedom?)

It’s a good idea to write down or draw out what you experience on your Dopamine Fast.

After the Dopamine Fast is over, before you quickly run to the TikTok buffet, ask yourself this:

Am I fully in control of my brain?
Or has TikTok hijacked my attention?

If you do choose to go back on TikTok, you need to put limits in place. Easier said than done, right?

It’s your brain up against a big machine of industrialised persuasion.

This is why the Chinese government heavily regulates TikTok. If you’re a teenager in China, here’s how TikTok works:

• You can only use it for 40 minutes a day
• It has opening and closing hours (it opens at 6am and closes at 10pm)

Until our governments start to seriously regulate big tech companies, here’s what I recommend you do:

Delete TikTok.

Because let’s be clear: TikTok does not have your best interests at heart.

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Banish toxic products from your life

Humans do better when they avoid toxic products.

Unless you’re a superhero in a Marvel film, no one benefits from exposure to asbestos, lead paint, tobacco, and radioactive substances.

Toxic products are just like toxic people. It’s best to steer clear of them if you can.

If you can’t avoid them, then it’s wise to take precautions and minimise your exposure as much as possible.

Only a small child or a foolish adult would handle asbestos or a radioactive substance with their bare hands.

But I want you to consider that millions of people all around the world are constantly exposing themselves to another class of toxic products and they are unaware of it. What’s unique about these products is that the harms are invisible.

Exposure to these toxic products can result in:

  • Engaging in endless comparisons with other people
  • Feeling addicted and unable to set limits
  • Impulsivity and reactivity
  • Attention-seeking behaviours
  • A loss of a shared reality
  • Sleep deprivation
  • A shortened attention span
  • Body image issues

 

What toxic products am I talking about?

I’m talking about social media platforms, such as TikTok, Facebook, and Instagram.

Over the years, I’ve read extensively on the invisible harms linked with social media. As someone who was an early adopter of Facebook, I’ve seen these harms firsthand.

I was addicted to social media until I read the book Ten Arguments for Deleting Your Social Media Accounts Right Now. I read this book in a day. The book had such a profound impact on me that I deleted all my social media accounts that evening back in November 2020.

I firmly believe now that social media is the mother of all toxic products and it’s time we started relating to it in this way.

As it turns out, I’m not alone in my thinking.

Warning labels needed on social media

In a 2024 New York Times article, the US Surgeon General Dr Vivek Murthy stated that warning labels should be placed on social media platforms, similar to the warnings that appear on cigarette packs. He wrote:

“It is time to require a surgeon general’s warning label on social media platforms, stating that social media is associated with significant mental health harms for adolescents. A surgeon general’s warning label, which requires congressional action, would regularly remind parents and adolescents that social media has not been proved safe.”

He also wrote:

“Adolescents who spend more than three hours a day on social media face double the risk of anxiety and depression symptoms, and the average daily use in this age group, as of the summer of 2023, was 4.8 hours. Additionally, nearly half of adolescents say social media makes them feel worse about their bodies.”

Mental health issues are just one of many toxic by-products created by social media platforms.

The Center for Humane Technology has created a Ledger of Harms that details the hidden costs linked to social media, including a polluted information ecosystem that makes it hard for people to make sense of complex issues.

Under the heading ‘Making sense of the world: Misinformation, conspiracy theories, and fake news’, it states:

“A broken information ecology undermines our ability to understand and act on complex global challenges from climate change to COVID-19.”

This is why I believe social media is the mother of all toxic products. By fragmenting our attention and impairing our ability to understand complex issues, it becomes increasingly difficult to solve the massive challenges of our time.

We’ve placed too much trust in social media platforms without fully understanding how they work and what these apps are doing to our brains, relationships, and society.

Even if you understand the hidden harms, you may think that they don’t apply to you. That somehow you are immune to the risks.

I’ve lost count of how many times I’ve heard my friends make comments like:

  • “I can outsmart the algorithm.”
  • “Social media is bad for others, but it’s been good for me!”
  • “My child is mature enough to handle social media.”

 

Let me be clear: no one is outsmarting the algorithm. No one goes on social media and comes out unscathed, especially children and teens.

There’s a reason why many parents working at big tech firms like Facebook and Instagram don’t let their children use the apps they work on.

It’s because they know these platforms cause harm.

For too long, we have naively trusted social media to be on our side. We believe what we see in our feed is a reflection of society. But it’s not.

Your feed is curated by the algorithm to keep you clicking, scrolling, and posting for as long as possible. This is why it feeds you outrageous content. Outrageous content hijacks your amygdala (the fear centre of your brain) and captures your attention.

Don’t try this at home! An example of outrageous content that hijacks your amygdala: The Skull Breaker TikTok Challenge

The more data these companies can extract from you, the more profit they make. That’s the business model of Big Tech.

Put simply, Big Tech does not care about your wellbeing. It doesn’t care about supporting you with your goals or presenting you with accurate information that will help you make sense of the world.

As Philosopher James Williams writes in his book Stand Out of Our Light:

“There’s a deep misalignment between the goals we have for ourselves and the goals our technologies have for us.”

It’s time we said enough is enough to these Silicon Valley tech bros and their relentless pursuit of amassing more and more wealth through their addictive platforms at the expense of our collective wellbeing.

It’s painfully clear that a small handful of tech companies are hurting millions of people and bringing down society. As Jaron Lanier states:

“Bringing down a society to get rich is a fool’s game and Silicon Valley is acting foolish.”

These tech bros got rich because they captured our attention and we gave them our data. But we don’t have to put up with this. There is another way.

Upsetting the tech bros with a social media ban

The Australian government is leading the way with a social media ban for under-16s. It’s a bold move that Big Tech companies are not happy about.

From December 10, all Australians under the age of 16 will be banned from using social media, such as TikTok, Instagram, Facebook, X, and Snapchat.

But why should this ban only apply to teens under 16?

Everyone would be better off by taking a break from these platforms.

As young people move away from social media, I encourage everyone, especially parents, teachers, and older siblings, to try taking a break from these apps too.

Your self-imposed social media ban doesn’t have to be forever. It could be for just 30 days.

If you’re thinking, “30 days! Why so long?”, here’s why . . .

You need to be off social media for a while to clear your head and see how crazy it all is.

What I discovered by deleting the apps is that when I used them they scrambled my brain. When I was on the platforms, they made me performative, jealous, and desperate for attention.

But it’s difficult to see it when you’re under the spell of these mind controlling platforms. Like a person exiting a cult or sobering up from alcoholism, you need to step back and gain some distance to recognise the toxic impact it’s having on you.

If, after 30 days, you feel stronger without social media in your life, you have the option of extending your ban. Or you can delete your accounts. The choice is yours.

There are several other reasons why taking an extended break from social media is well worth doing.

Firstly, this is a powerful way to show solidarity with young Australians as they go cold turkey on addictive tech.

This transition won’t be easy, especially for heavy users of the apps. By joining the under-16s in taking a break from the apps, we can better understand what they’re experiencing and offer support and compassion.

It’s also an opportunity to get to know ourselves better and live more authentic and free lives.

In Ten Arguments for Deleting Your Social Media Accounts Right Now, Jaron Lanier says:

“To free yourself, to be more authentic, to be less addicted, to be less manipulated, to be less paranoid…for all these marvelous reasons, delete your accounts.”

Big tech companies want you to think that without social media, there will be no internet or support groups to help you through tough times. That you will be isolated and lonely without their apps.

But don’t believe the lies.

The Internet will still be there to use and explore. You’ll have chat groups, friends you can email, text, and call, and meet-ups you can attend.

Trust me when I say this: you will adjust and get to know yourself better by taking a break from social media.

Tips for a smooth transition off social media

Whether you are forced to get off social media by the government or you voluntarily decide to take an extended break, here are my suggestions for a smooth transition off these addictive platforms:

1. Things will feel messy and chaotic but hang in there

Initially, leaving social media will feel hard. You will find yourself picking up your phone to open the app to start scrolling, but it won’t be there.

You will most likely feel a sense of loss (I did). Expect to feel restless and irritable to begin with.

But these feelings will pass.

What is happening is your brain is adjusting to a new, lower level of mental stimulation. It’s adjusting to a world where it doesn’t constantly receive quick hits of dopamine.

At some point, the discomfort will disappear and be replaced with a feeling of calm.

2. Be kind to yourself

During this time of adjustment, treat yourself with extra care. Spend time outdoors, go for walks, get good sleep, fuel up on nutritious meals, and do things with your hands (write, draw, colour in, etc).

Engage in activities that connect you to yourself, others and the world around you.

When you engage in healthy lifestyle practices, your brain releases a balanced cocktail of chemicals (including dopamine), which leaves you feeling good rather than anxious.

3. Don’t start your day with devices

When you wake up, resist the urge to check your phone right away. Even if you don’t have social media on your device, there are plenty of other ways to get quick dopamine hits, like messaging friends, checking your email, or reading the news.

When you check your phone or email first thing, it puts you in reactive mode. You also risk crashing your dopamine system, leaving you feeling sluggish and flat.

I like to start the day with some form of physical activity, such as going for a run on my treadmill or riding my bike, or tidying up my space. These activities provide a slow release of dopamine, helping set me up for the day ahead.

4. Don’t replace social media with another form of addictive tech

Some academics say generative AI is like crack cocaine for social media addicts. For this reason, it doesn’t make sense to replace social media with an anthropomorphic chatbot (e.g., ChatGPT) that sycophantically tells you what you want to hear and provides a friction-free ‘relationship’.

Life and human relationships are messy. But unlike AI chatbots, these things are real.

Time gained by stepping away from social media is best spent in the real world with real humans.

5. Engage in supercharged socialising with friends

Be proactive about your social life. Text or email your friends to organise catch-ups. Take delight in hearing about what they’ve been up to.

Instead of getting a picture-perfect, curated version you’d see online, you’re more likely to receive a raw and refreshingly honest account of what’s been happening in your friend’s life.

6. Try new activities

Without social media, you’ll find yourself with a lot more free time. Use that free time to teach yourself a new skill or explore a new topic.

When I left social media, I joined a local Yoga studio, upped my kitchen game (learning how to cook delicious plant-based meals) and enrolled in free online courses that would increase my knowledge and skills.

7. Curate a selection of online news sites

How will you get your news? By heading straight to online news sites.

I have several online news sites loaded into my streamdeck to stay up-to-date with what’s going on in the world (e.g., Democracy Now, Al Jazeera, Guardian, All Sides, and ABC). All I need to do is hit a button, and I’m reading the news with the peace of mind that I’m no longer in a filter bubble.

8. When things feel hard, pick up a pen and start writing or drawing

There will be times when you feel lonely, bored, and sad. Instead of trying to suppress or numb these emotions, journal or draw what you’re feeling and thinking.

You could also write a letter to yourself. If you don’t know what to write, here are some prompts to get you started:

  • Some activities I’d like to try doing are . . .
  • Some things I am grateful for . . .
  • What I’ve been up to lately is . . .
  • Something I’m really excited about is . . .
  • Something that went well today . . .

 

Whatever you would normally post and share, you’re now sharing with an audience of one: yourself. The good thing is there’s no need to worry about offending anyone or being cancelled. You can fully express yourself without the fear of being judged by others.

Final thoughts

There are many toxic products in the world that we need to be aware of, and social media is another one of them. We need to treat it with extreme caution, as no one is immune to the harms caused by these platforms.

In the book The Anxious Generation, Dr Jonathan Haidt asks the question:

“What would the sages advise us today about managing our phone-based lives? They’d tell us to get off our devices and regain control of our minds.”

Australian teenagers under 16 will soon be banned from social media, but the rest of us can choose to leave the platforms freely.

In the spirit of reclaiming your mental freedom, I challenge you to run a tiny experiment where you refrain from using social media for at least 30 days.

As your brain adapts to a lower level of stimulation, you’ll experience a sense of freedom, satisfaction, and calmness. You’ll notice your life force, energy, and focus returning to you once again.

Tiny habits for healthy living

I used to spend a lot of time on the road driving from school to school.

While I always kept an eye on the amount of petrol in the tank, I also needed to pay close attention to my own personal energy levels.

It was important to avoid pushing myself past empty and depleting my energy reserves because if I did, I would end up feeling emotionally wrecked.

I clearly remember one day when I pushed myself too hard. Looking back, it seems comical now. But I wasn’t laughing at the time.

It was my 24th birthday. I had woken up that morning with great intentions, thinking “It’s my birthday! Let’s make it a great day!”

I was trying too hard to make it a “great day”. I was forcing it, and perhaps that’s partly why everything went pear-shaped.  Here’s what happened . . .

I had a school presentation later that day, so I spent the morning preparing for it before driving over an hour to deliver the presentation.

The time slot for the talk wasn’t ideal—my talk was scheduled for the last period on a Friday afternoon—but I was thinking, “Hey! It’s my birthday. Let’s make it a great day!”

What can I say?

The session didn’t go well.

There were IT issues and the students’ minds were elsewhere. But you couldn’t blame the students. They were tired and I was the only thing standing between them and the weekend.

When I wrapped up the session, I felt tired and hungry.

But I foolishly ignored my body’s needs. On an empty stomach, I began the long drive home. I was desperate to get back and be in my own space.

Within 10 minutes, I found myself stuck in peak-hour traffic. But I wasn’t just stuck in traffic; I was also stuck in an anxiety loop.

Psychologist Risa Williams explains an anxiety loop as “a negative thought cycle that makes you feel stuck in a rut”. You can’t rationalise your way out of an anxiety loop. Logic doesn’t cut it.

I kept thinking about how the talk could have gone better, why my birthday had been such a flop . . . these annoying tunes kept playing over and over in my mind and they kept getting louder and louder.

I was about halfway home when something unexpected happened: I began sobbing uncontrollably behind the wheel of my car. I just felt incredibly sad.

I realised it was dangerous to drive while crying, so I pulled over and called my mum.

My mum and I would chat on the phone most days, but I remember this conversation especially well because my mum didn’t pull any punches.

Here’s how the conversation went:

Mum: What’s wrong Jane? Why are you upset?

Me: It’s my birthday and I wanted to have a great day but I just feel so awful. Everything has gone wrong today. The day has been a total flop.

Mum: Jane, have you had anything to eat?

Me: No.

Mum: You’re hungry! I know what you’re like when you’re hungry. You need to find a place to eat.

Me: But there’s nothing healthy to eat around here . . . there are no healthy options.

Mum: I don’t care. Order something. Anything. You need to eat. Go do that right now!

I found a café that was still open (it was 3:30pm) and ordered a burger from the menu.

When the burger came out 10 minutes later, I felt emotionally wrecked.

But after eating that big, juicy burger, I felt instantly better.

Burger Transformation

A magical transformation had occurred, all thanks to a $15 burger.

The world now felt like a new and different place. I had strength again. With tear-free eyes, a calm mind, and more energy in my system, I got in my car and drove myself home safely.

That experience taught me an important lesson. I learnt I had to stop pushing myself past the point of empty (something I’d done far too often for too many years).

I had to start listening to my body and the signals it was sending me.

Feeling hungry? Have a healthy snack.

Tired? Take a quick nap.

Thirsty? Have a few sips of water.

Sitting for too long and in pain? Get up and move.

Eyes and brain hurting from staring at a screen for too long? Take a break and look out the window.

It also taught me how engaging in small behaviours (tiny habits) can significantly impact how you think and feel.

Here are some of my favourite tiny habits for healthy, calm, and grounded living :
  1. After I wake up, I will put on my gym clothes.
  2. After I put on my gym clothes, I will turn on my treadmill.
  3. After I step on my treadmill, I will move my body for a minimum of 20 minutes.
  4. After I shower, I will warm up my breakfast (overnight oats and berries).
  5. After I finish eating breakfast, I will sit down and do 5 minutes of meditation.
  6. After I finish meditating, I will write down three things I feel grateful for.
  7. When I feel mentally fatigued, I will step away from my work and go outside.
  8. After sitting for 25 minutes, I will walk on my treadmill for 5 minutes.
  9. When I find myself feeling sleepy, I will set a timer for 15 minutes and take a nap.
  10. When I find myself feeling flat, I will hit play on an upbeat song.
  11. After I complete a task, I will have a sip of water.
  12. When I notice I am feeling hungry, I will grab a piece of fruit.
  13. When I get my keys to leave the house, I will put on a n95 mask.
  14. When I see it’s past 8pm, I will plug my phone in to charge in another room and say out loud, “No more screens”.
  15. When I put my head on my pillow, I will pick up my notebook and write down three wins for the day.

 

All of these habits are designed to boost and conserve my energy. That’s the great thing about habits: they conserve your energy by automating your behaviour and combating decision fatigue. As Kevin Kelly states in his book Excellent Advice for Living:

“The purpose of a habit is to remove that action from self-negotiation. You no longer expend energy deciding whether to do it. You just do it.”

Boost your energy

These 15 tiny habits are so deeply ingrained that I do all of them most days. I don’t waste time and energy thinking, “Should I go on the treadmill or stay in bed and read a book?” or “Do I do my gratitude practice or eat breakfast?” I have established a routine of healthy behaviours that work for me.

These tiny habits don’t take long to do, and best of all, they stop me from running out of energy and crashing. I also haven’t been sick in over three years (mainly due to Habit #13: Wearing a n95 mask).

You might be wondering why I’m still wearing a mask when covid restrictions have eased. There are a few reasons: I know several people with long covid (and they are suffering). Their quality of life is not what it once was.

I’ve also read a lot of the research on covid. Research shows covid can cause significant changes in brain structure and function.

This study found that people who had a mild covid infection showed cognitive decline equivalent to a three-point loss in IQ and reinfection resulted in an additional two-point loss in IQ.

Covid and the brain study

Other studies have found covid can disrupt the blood brain barrier and cause inflammation of the brain. Since I rely on my brain to do everything, wearing a n95 mask (not a cloth or surgical mask) is a simple and effective habit I’m happy to keep up to protect my brain and body.

At the end of the day, cultivating healthy habits is about noticing the little (and big) things that make a difference and then experimenting with those things.

For example, Habit #3 (Moving on a treadmill first thing every morning) came about when I noticed the dramatic difference in how I felt on the days I ran on the treadmill compared to the days I didn’t (I felt mildly depressed on the days when I didn’t go for a run).

Habit #4 emerged after I noticed that eating a particular breakfast (overnight oats with berries) made me feel amazingly good compared to having a smoothie or a bowl of processed cereal for breakfast (which would spike my blood sugar levels).

Here’s how I see things . . .

Your health influences everything in life—and I mean absolutely everything. It influences how you interact with the people in your life, how well you learn and focus, your energy levels, and how you do your work.

As Robin Sharma explains in his book The Wealth Money Can’t Buy, health is a form of wealth.

The wealth money can't buy

Sharma writes:

“If you don’t feel good physically, mentally, emotionally, and spiritually, all the money, possessions and fame in the world mean nothing. Lose your wellness (which I pray you never will) and I promise you that you’ll spend the rest of your days trying to get it back.”

One way you can build your wealth is by cultivating tiny healthy habits.

Final Thoughts

As I think back to my younger self, 24 years old and ignoring the warning signs my body was sending me, I can’t help but feel a bit embarrassed. But as Kevin Kelly says, “If you are not embarrassed by your past self, you have probably not grown up”.

I’ve grown up a lot. I’ve come to realise developing awareness and taking time out to step back and reflect are critical to living a healthy, grounded life. When you notice what makes you feel good and not so good, you can make tiny tweaks to improve your life.

If you aim to do more of the things that leave you feeling good and less of the things that leave you feeling depleted and fatigued, you can’t really go wrong.

In the words of Psychologist Dr Faith Harper, “Keeping our brains healthy and holding centre is a radical act of self-care”.

On that note, take a moment to check in with your body. What does it need right now? Could you do something small to treat your body and mind with a little more care? Step away from the screen and do it now.

One sec app

 

Are you happy with how much time you spend on your phone?

When you feel slightly bored, do you feel a reflexive, gravitational pull to check your phone?

If you spend hours each day clicking, scrolling, and posting, I want you to know that it’s not your fault.

It’s not that your weak willed, lacking discipline, or a lazy person.

It’s none of these things.

It’s no mystery or secret why so many people waste so much time on social media. Like a poker machine, these platforms are designed to be highly addictive.

Apps like TikTok, Instagram, Facebook, SnapChat, X (formerly Twitter) and YouTube contain persuasive design features that hijack your most valuable and precious resources: your time, energy, and attention.

 

Why are these Big Tech companies in an arms race to capture and hold people’s attention?

Because the more time we spend on their apps, the more data they can extract and sell for social influence.

The business model of Big Tech companies is simple: Keep people glued to their platforms for as many hours a day as possible.

In other words, your time and attention equal massive profits for these companies.

In his excellent book The Anxious Generation, social psychologist Dr Jonathan Haidt presents data showing teens aged 13-18 spend an average of six to eight hours every day on social media apps. That’s close to 50 hours a week.

 

 

Dr Haidt notes that this is just the time spent on the app. It doesn’t factor in the time spent thinking about social media while they multitask in the real world.

So, that’s 50+ hours that could have been spent outside in nature, learning a language, working a part-time (or full-time) job, making art, cooking, exercising, getting more sleep, and hanging out with friends.

Let’s also not forget that these apps intervere with and harm our wellbeing and ability to think and learn.

The multi-tasking that takes place as we engage with these apps throughout the day drains our brainpower, weakens our memory, and makes us tense and anxious.

The social comparisons we engage in on these platforms also warps our perception of reality and leaves us feeling like we’re not enough.

So, here’s something to consider . . .

 

What if you could protect your time, energy and attention from social media companies?

It’s possible, and I’m going to show you how.

I recently discovered a simple tool that helps people stop mindlessly consuming social media and other addictive apps.

It’s an app called one sec.

one sec is a self-nudging tool that helps you to create barriers to Big Tech that align with your goals and values.

 

 

Here’s how it works:

As you open up an addictive app, one sec intervenes by creating a 10-second delay in opening the app.

one sec creates the little bit of friction needed to make you pause and reconsider your behaviour.

After the delay, one sec presents you with a choice: Do you want to proceed with opening up the target app (e.g., TikTok)? Or close the app and do something else?

The creators of one sec explain it works by utilising three intervention strategies:

  • Creating friction (i.e., the time delay)
  • Giving you the option to not proceed and close the target app
  • Deliberate messaging

 

It’s important to highlight that you’re in control of the whole experience. You specify what apps you want one sec to target. You can also modify the time delay (making it shorter or longer) and change the deliberate messaging.

The question is, does this app work?

Or is it just another gimmicky product that fails to change your behaviour in a significant way?

I’ve been experimenting with this app for the last month, and I’m pleased to say it’s working for me!

Even though I don’t have social media and the wicked algorithms that come with them, I recently noticed that I was spending far too much time in group chats.

one sec has helped me be more intentional and deliberate with how I engage with these chat groups.

Instead of mindlessly checking these apps whenever I have time to kill, I now have dedicated periods when I engage with them. I’m following Dr Faye Begeti’s advice when she recommends in her book The Phone Fix to “Set a finite number of times for checking social media, condensing a large number of short checks into defined, longer ones.”

This is what one sec has helped me to do, and as a result, my focus and well-being have improved. I feel calmer. My days feel longer and less frenetic.

But I realise I’m a sample size of one. Plus, I’m highly motivated to reduce my time on addictive apps.

Is one sec effective in helping others to reduce their social media consumption?

The short answer is yes.

This research study found the app one sec helped people to significantly decrease their social media consumption.

 

 

In this study, 280 participants used the one sec app for a six-week period. Here’s what the researchers found:

36% of the time participants attempted to open a target app, they chose to close the app using one sec (i.e., they did not proceed with using the target app).

 

 

Over time, participants also opened the target apps less.

 

 

Opening problematic apps less or choosing to close problematic apps before engaging with them is actually a really big deal. Here’s why . . .

Less engagement with these addictive apps means less hits of dopamine.

Every quick and easy hit of dopamine you get from social media leads you to crave more stimulation from these apps. Before you know it, you’re in a full blown dopamine driven feedback loop.

Whenever I’m stuck in a dopamine loop, I’m not #livingmybestlife. Far from it! I feel overstimulated, chaotic, and jittery. Here’s why . . .

In his book How to Calm Your Mind, Chris Bailey explains that the brain networks for dopamine and calm are anti-correlated.

What does this mean?

It means when the dopamine network is activated, the calm network isn’t.

Imagine every time you mindlessly reach for your phone to check social media, you’re moving further and further away from a state of calm.

This may explain why participants in the one sec study reported experiencing increased satisfaction and happiness after decreasing their consumption of problematic apps.

 

Other one sec features worth exploring

The main intervention features (i.e., the time delay and option to not proceed with the target app) will help you decrease your consumption of addictive apps.

But there are many other features available with this app.

As you explore the additional features, it’s easy to feel overwhelmed. There’s a lot of extra bells and whistles. For example, there is the “Don’t get lost” notifications (i.e., scheduled reminders to close the target app when you are using it) and website blocking.

But like a lot of things in life, more features don’t necessarily result in a better user experience.

Ultimately, I decided to follow BJ Fogg’s behaviour design principle of ‘Simplicity changes behaviour’. I stuck with using just the basic features of this app.

I knew if I overcomplicated the app, I probably wouldn’t use it.

All that being said, there were two additional features I incorporated:

1. Strict Block Feature

I use the strict block feature every day. To be clear, the strict block feature is not to be confused with the basic block feature. What’s the difference?

If you select a basic block, you’re not really blocking yourself from the app. But there’s a barrier in place. If you try to open the target app, it brings up the following message:

 

“Be honest with yourself. Do you really want to stop this block?”

 

Whereas a strict block is a genuine bona fide block. You cannot use your target apps until the block is over.

If you have developed a mindless habit of reaching for your phone and checking certain apps, you need a strict block in place until your brain has had a chance to recalibrate itself.

Here is the tiny habit I created to give my brain a chance to rewire to lower hit of dopamine from my smartphone:

 

After I pick up my phone in the morning, I will open one sec and press strict block for six hours.

 

Activating a strict block means I’m in charge for the first six hours of my day (and the addictive apps are not running the show). This sets the tone for the day and puts me in proactive mode rather than chasing quick hits of dopamine. It also helps me stay calm and grounded.

 

A word of warning:

Even when you feel like you have regained control over your target apps, you must remain vigilant. It’s super easy to get drawn back into a dopamine-driven feedback loop.

 

2. The Journal Prompt Feature

The journal prompt is simple and effective. Before accessing the target apps, I am prompted to write about what I have done and what I feel grateful for.

I write 25 words before proceeding to the target app. This gives me a moment to reflect, which is always a worthwhile practice.

 

 

Free alternatives to one sec

There is a free version of one sec you can use, but it limits you to applying one sec to only one target app.

If you have multiple addictive apps on your phone (as most of us do), I recommend the paid version to unlock all the features.

It costs $25AUD for the year, which is value for money if you ask me. The app has already paid for itself in terms of the time, energy, and attention I’ve reclaimed.

I should mention that I had trouble initially installing one sec and getting it to work on the target apps. The process was a little finicky, and I nearly gave up after 20 minutes of trying to figure out how to get the app to work.

You can find similar intervention apps that are free and easier to install, such as ScreenZen. ScreenZen appears to be based on similar mechanisms (i.e., introducing a time delay and friction to the target app).

My brother recently started using ScreenZen to help combat his mindless habit of scrolling through social media. When I asked for his thoughts on this self-nudging app, he said, “It’s annoying.” But then he quickly added, “But that’s the point. It’s annoying, and that’s why you use the apps less.”

Another great feature of ScreenZen is that after spending seven minutes on the target app, it puts a stopping mechanism in place by prompting you to think about if you want to keep using the app.

 

Final thoughts

I don’t think anyone consciously sets a goal to spend 20, 30, or 50+ hours a week on social media. But if you don’t have strategies to combat the addictive apps on your phone, one thing is certain: Big Tech companies will hijack your time, energy, and attention.

As Michael Harris states in his book The End of Absence:

 

“Never forget that you live in an ecosystem designed to disrupt you, and it will take you for a ride if you let it.”

 

So, don’t be taken for a ride. You can easily access self-nudging tools, such as one sec and ScreenZen, to help you defend your time, energy, and attention.

Think of the things you’ve always wanted to do but tell yourself, “I don’t have the time. I’m too busy”. What if you could reclaim a significant chunk of time to do those things today? Would it be worth taking a chance on a self-nudging app?

You’ve got nothing to lose except potentially $25.

I encourage you to test out one of these apps to protect your most precious resources (i.e., your time, energy, and attention).

 

Note: In case you’re wondering, I have not been paid or sponsored by one sec to write this article.