Virtually Amish: Lessons from the Amish

Technology can work for you or it can work against you.

If I’m honest with myself, there was a time when technology was doing me more harm than good.

On Facebook, I frequently fell into the comparison trap (comparing myself to people who had posted delicious dinners, amazing holiday photos, etc).

On Twitter, I’d get baited by trolls (and I’d foolishly take the bait).

Throughout the day, I’d constantly check my phone and email, which left me feeling jittery and chaotic.

Big Tech was constantly hijacking my time, energy, and attention. Every time I retreated to my devices for a quick shot of dopamine, I moved further away from my goals. I didn’t like this, and I knew something needed to change.

Over the past three years, I’ve implemented many practices to regain control of my time, energy, and attention (including deleting all social media).

These practices have made a big difference in my life. But I’m well aware that not everyone feels the same way I do about Big Tech, nor are they in a position to be able to delete all their accounts.

My Reality Check

Following a school presentation, I spoke with a small group of year 8 students. I shared with them that I didn’t use any social media, to which a year 8 girl quickly chimed in:

“My grandma has Facebook. What’s your excuse?”

Her words struck me like a bolt of lightning. I didn’t know what to say.

It highlighted how adopting these apps is the norm for a young person.

When everyone else has a smartphone and is using social media (including your parents and grandparents), why would you question using them?

I couldn’t forget the year 8 girl’s words. While I appreciated her candidness, it left me slightly disturbed.

At the same time, it increased my motivation to resist Big Tech. I started searching for role models: people actively resisting Big tech and this hyperconnected, fast-paced way of life.

One community kept popping up in my research: the Amish.

Lessons from the Amish

The Amish are often portrayed as being technologically impaired. A classic example is Weird Al Yankovic’s music video Amish Paradise (a parody of Coolio’s mega-hit Gangsta’s Paradise).

In this video, Weird Al sings:

I never wear buttons but I got a cool hat
And my homies agree I really look good in black, fool
If you come to visit, you’ll be bored to tears
We haven’t even paid the phone bill in 300 years
But we ain’t really quaint, so please don’t point and stare
We’re just technologically impaired

There’s no phone, no lights, no motorcar
Not a single luxury
Like Robinson Crusoe
It’s as primitive as can be

While the Amish still mainly travel by horse and buggy and shun many modern technologies, such as televisions, radios, and cars, they are not ‘technologically impaired’ as Weird Al makes out.

When it comes to cultivating healthy digital habits, there is a lot we can learn from the Amish.

The Amish have a set of strategies that guide the adoption and use of different technologies. These strategies have allowed them to avoid being pawns for the goals of Big Tech companies, which make massive profits by seizing people’s attention.

I recently read a fascinating book called Virtually Amish, written by Dr Lindsay Ems. For her PhD research, Dr Ems spoke to Amish people about their relationship to modern technology (e.g., smartphones).

She argues that the Amish take control of their tech tools and thrive. Through adopting similar practices, we can thrive, too.

Below, I share how you can thrive by emulating Amish practices and beliefs around technology:

1. Become a technoselective

The Amish are not technophobes. They are ‘technoloselectives’.

They carefully consider the tech tools they’ll adopt and their functionality, tweaking them to help them achieve their goals.

The Amish don’t mindlessly purchase the latest gadgets and gizmos. Instead, they think about their values and goals and how the technology could cause unintended harm to themselves and the wider Amish community.

What are your goals?
Do your tech tools help you achieve them, or do they distract you from them?

2. Be guided by your values

The Amish are guided by their values (i.e., the things that are most important to them). Their values underpin everything they do.

So, what exactly do Amish people value?

• Community
• Connections with others
• Living a simple and slow-paced life
• Living a spiritually rich life
• Being self-sufficient

The Amish use these values to guide their adoption of technology.

An example of this can be seen with the arrival of the home telephone (not smartphone). Dr Ems shares how the Amish decided to ban the telephone from being inside the family home.

This ban came about after careful consideration and reflection on their values. The Amish value connections with family, friends, and the community. They don’t want to be the kind of person who interrupts a conversation by answering a telephone call. For this reason, telephones are located outside Amish family homes or nearby.

What are the things that are most important to you?
How does technology impact on those things?
Does it enrich those things or diminish them?

3. Understand technology isn’t neutral

The Amish understand that technology can cause harm. Subsequently, they intentionally delay adopting new technology until they see its impact on others.

Does it destroy family life? Does it wreak havoc on their ability to pay attention and distract them from their spiritual life?

If so, the technology threatens their culture and religion, and for these reasons, it should be avoided.

Before adopting a piece of technology, the Amish need to be clear about two things:

1) The functionality of the technology (what it can do)
2) The potential social impacts of the technology

Once they deeply understand these things, it is then decided whether the technology is adopted or not.

It may come as no surprise that Amish people view the smartphone as an incredibly dangerous innovation. Many Amish communities have bans on this device.

How do you feel after spending time on social media?
Have you seen things posted on social media that weren’t true or were exaggerated?

4. Put the technology on trial

When an Amish person wants to use a new technology, that technology will go through a formal decision-making process.

The community (in particular, the leaders) will consider the future with this technology. They’ll try to imagine how the technology could change their way of life.

Questions the Amish reflect on include:

• What are the advantages and disadvantages of the technology?
• What might come with it that we might not anticipate?
• Could someone get addicted to it?
• Is it a need or a want?
• Can the technology be restrained?

In her book Virtually Amish, Dr Ems provides the example of an Amish business owner asking the community leaders if he could have permission to use a label maker for his business.

After careful consideration, the leaders ruled label makers could be allowed for the following reasons:

• They are not addictive
• They can’t be used for recreational purposes (e.g., playing games or entertainment)

Think of a new technology (device or app) you want to adopt. Could it become addictive?

5. What matters is how you use it

Many Amish people believe the issue is not whether you use a smartphone or social media but how you use it. It’s important that the Amish remain in control of their use of tech and place limits on it.

It’s also important that the technology is not visible (i.e., you don’t pull your smartphone out in Church or during a conversation). Being discrete in the way one uses technology shows respect for Amish values.

How do you use the tech in your life?
Are you in control of your use?

6. Reflect on who you become when you use the technology

Amish people think about not just how they use the technology but what kind of person they become when they use it.

This point resonated with me deeply. I can’t say I’ve always liked who I become when I use certain technology.

A few years ago, I babysat my friends’ children when my friends went out for a kid-free meal. I look back and cringe when I think about how the experience unfolded.

Before going to my friend’s place to start babysitting, I got into a heated text discussion with some people in a group chat. Things were said that upset me.

For most of the night, I was on my phone, texting back and forth, not present with these young children. At one point, the little boy tugged on my arm to get my attention. “Aunty Jane, come play!” he said.

What can I say? I felt terrible. This certainly was not my finest moment. I had become the kind of caregiver I am usually quick to judge: distracted and disengaged.

I vowed to avoid trying to resolve issues by text and leave my phone at home next time to be fully present with the kids.

When you use social media, what sort of person do you become?

7. Adopt sticky tech tools

The Amish take modern tech tools and modify them to help them achieve their goals.

The plain mobile phone is an example of this. Amish people have created a mobile phone that can only make calls. It doesn’t have a camera, games, access to the Internet, or the ability to send text messages.

Similarly, the plain computer allows Amish to make spreadsheets, do word processing, and construct simple drawings. This allows them to complete tasks without being distracted by other things.

In other words, the Amish create what David Kadavy (author of Mind Management, Not Time Management) would refer to as sticky tools. A sticky tool allows you to stay focused on a task without getting distracted.

What sticky tools could you consider adopting (e.g., a basic flip phone and Internet blocker app)?

8. Create, don’t consume

The Amish take pride in growing their own food, raising barns, baking their own bread, tinkering with robotics, inventing, and making their own clothes. They are not big consumers, but they embrace a simple lifestyle and encourage human creativity.

In the modern non-Amish world, many of us are doing the polar opposite of this. We have fallen into the trap of consuming content mindlessly online (e.g., watching people bake bread instead of baking our own bread).

Don’t get me wrong—the Internet is an excellent learning tool to help us build our skills. I have turned to YouTube for many instructional videos on how to make and fix things. But doing this requires discipline because it is all too easy to get derailed by other distracting videos.

The bottom line is this: the more time we spend online, the more ads we are likely exposed to and the more our consumptive desires are stirred up. Is it any wonder so many people feel so dissatisfied with their lives?

Instead of mindlessly consuming, what can you create today?

9. Embrace inconvenience

The Amish embrace tech with inbuilt friction. In fact, inconvenience is considered a virtue.

Dr Ems shares that many Amish technologies intentionally contain ‘speed bumps’ and ‘friction’. The reason for this friction is to prevent Amish people from wasting time on the device.

I’ve found this is one of the positives associated with using a ‘basic phone’.

Last year, I experimented with using a basic flip phone with limited functionality (I could only make calls and send texts). Texting on this phone was so painfully slow that it made me want to avoid getting into long text discussions with people. It was easier to pick up the phone and call people.

Using a smartphone to text your friends may be easier than making a phone call, but as the Amish strongly believe, easier is not always better.

How can you build friction into your tech use?
Can you embrace analog alternatives to decrease your screen time?

To sum up

How much control do you have over your time, energy, and attention? As Chris Bailey writes in his book How to Calm Your Mind, “On the Internet, our intentions very quickly slip from our grasp.”

If you want to thrive online and offline, consider adopting some of the tech habits of the Amish. By limiting their tech use, the Amish have been able to remain mentally free and protect their way of life.

If more of us adopted Amish tech practices (e.g., being intentional with our tech use and placing limits on it), we’d most likely feel calmer and less anxious. We’d also spend more time engaged in activities that bring us joy and are aligned with what we value.

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Banish toxic products from your life

Humans do better when they avoid toxic products.

Unless you’re a superhero in a Marvel film, no one benefits from exposure to asbestos, lead paint, tobacco, and radioactive substances.

Toxic products are just like toxic people. It’s best to steer clear of them if you can.

If you can’t avoid them, then it’s wise to take precautions and minimise your exposure as much as possible.

Only a small child or a foolish adult would handle asbestos or a radioactive substance with their bare hands.

But I want you to consider that millions of people all around the world are constantly exposing themselves to another class of toxic products and they are unaware of it. What’s unique about these products is that the harms are invisible.

Exposure to these toxic products can result in:

  • Engaging in endless comparisons with other people
  • Feeling addicted and unable to set limits
  • Impulsivity and reactivity
  • Attention-seeking behaviours
  • A loss of a shared reality
  • Sleep deprivation
  • A shortened attention span
  • Body image issues

 

What toxic products am I talking about?

I’m talking about social media platforms, such as TikTok, Facebook, and Instagram.

Over the years, I’ve read extensively on the invisible harms linked with social media. As someone who was an early adopter of Facebook, I’ve seen these harms firsthand.

I was addicted to social media until I read the book Ten Arguments for Deleting Your Social Media Accounts Right Now. I read this book in a day. The book had such a profound impact on me that I deleted all my social media accounts that evening back in November 2020.

I firmly believe now that social media is the mother of all toxic products and it’s time we started relating to it in this way.

As it turns out, I’m not alone in my thinking.

Warning labels needed on social media

In a 2024 New York Times article, the US Surgeon General Dr Vivek Murthy stated that warning labels should be placed on social media platforms, similar to the warnings that appear on cigarette packs. He wrote:

“It is time to require a surgeon general’s warning label on social media platforms, stating that social media is associated with significant mental health harms for adolescents. A surgeon general’s warning label, which requires congressional action, would regularly remind parents and adolescents that social media has not been proved safe.”

He also wrote:

“Adolescents who spend more than three hours a day on social media face double the risk of anxiety and depression symptoms, and the average daily use in this age group, as of the summer of 2023, was 4.8 hours. Additionally, nearly half of adolescents say social media makes them feel worse about their bodies.”

Mental health issues are just one of many toxic by-products created by social media platforms.

The Center for Humane Technology has created a Ledger of Harms that details the hidden costs linked to social media, including a polluted information ecosystem that makes it hard for people to make sense of complex issues.

Under the heading ‘Making sense of the world: Misinformation, conspiracy theories, and fake news’, it states:

“A broken information ecology undermines our ability to understand and act on complex global challenges from climate change to COVID-19.”

This is why I believe social media is the mother of all toxic products. By fragmenting our attention and impairing our ability to understand complex issues, it becomes increasingly difficult to solve the massive challenges of our time.

We’ve placed too much trust in social media platforms without fully understanding how they work and what these apps are doing to our brains, relationships, and society.

Even if you understand the hidden harms, you may think that they don’t apply to you. That somehow you are immune to the risks.

I’ve lost count of how many times I’ve heard my friends make comments like:

  • “I can outsmart the algorithm.”
  • “Social media is bad for others, but it’s been good for me!”
  • “My child is mature enough to handle social media.”

 

Let me be clear: no one is outsmarting the algorithm. No one goes on social media and comes out unscathed, especially children and teens.

There’s a reason why many parents working at big tech firms like Facebook and Instagram don’t let their children use the apps they work on.

It’s because they know these platforms cause harm.

For too long, we have naively trusted social media to be on our side. We believe what we see in our feed is a reflection of society. But it’s not.

Your feed is curated by the algorithm to keep you clicking, scrolling, and posting for as long as possible. This is why it feeds you outrageous content. Outrageous content hijacks your amygdala (the fear centre of your brain) and captures your attention.

Don’t try this at home! An example of outrageous content that hijacks your amygdala: The Skull Breaker TikTok Challenge

The more data these companies can extract from you, the more profit they make. That’s the business model of Big Tech.

Put simply, Big Tech does not care about your wellbeing. It doesn’t care about supporting you with your goals or presenting you with accurate information that will help you make sense of the world.

As Philosopher James Williams writes in his book Stand Out of Our Light:

“There’s a deep misalignment between the goals we have for ourselves and the goals our technologies have for us.”

It’s time we said enough is enough to these Silicon Valley tech bros and their relentless pursuit of amassing more and more wealth through their addictive platforms at the expense of our collective wellbeing.

It’s painfully clear that a small handful of tech companies are hurting millions of people and bringing down society. As Jaron Lanier states:

“Bringing down a society to get rich is a fool’s game and Silicon Valley is acting foolish.”

These tech bros got rich because they captured our attention and we gave them our data. But we don’t have to put up with this. There is another way.

Upsetting the tech bros with a social media ban

The Australian government is leading the way with a social media ban for under-16s. It’s a bold move that Big Tech companies are not happy about.

From December 10, all Australians under the age of 16 will be banned from using social media, such as TikTok, Instagram, Facebook, X, and Snapchat.

But why should this ban only apply to teens under 16?

Everyone would be better off by taking a break from these platforms.

As young people move away from social media, I encourage everyone, especially parents, teachers, and older siblings, to try taking a break from these apps too.

Your self-imposed social media ban doesn’t have to be forever. It could be for just 30 days.

If you’re thinking, “30 days! Why so long?”, here’s why . . .

You need to be off social media for a while to clear your head and see how crazy it all is.

What I discovered by deleting the apps is that when I used them they scrambled my brain. When I was on the platforms, they made me performative, jealous, and desperate for attention.

But it’s difficult to see it when you’re under the spell of these mind controlling platforms. Like a person exiting a cult or sobering up from alcoholism, you need to step back and gain some distance to recognise the toxic impact it’s having on you.

If, after 30 days, you feel stronger without social media in your life, you have the option of extending your ban. Or you can delete your accounts. The choice is yours.

There are several other reasons why taking an extended break from social media is well worth doing.

Firstly, this is a powerful way to show solidarity with young Australians as they go cold turkey on addictive tech.

This transition won’t be easy, especially for heavy users of the apps. By joining the under-16s in taking a break from the apps, we can better understand what they’re experiencing and offer support and compassion.

It’s also an opportunity to get to know ourselves better and live more authentic and free lives.

In Ten Arguments for Deleting Your Social Media Accounts Right Now, Jaron Lanier says:

“To free yourself, to be more authentic, to be less addicted, to be less manipulated, to be less paranoid…for all these marvelous reasons, delete your accounts.”

Big tech companies want you to think that without social media, there will be no internet or support groups to help you through tough times. That you will be isolated and lonely without their apps.

But don’t believe the lies.

The Internet will still be there to use and explore. You’ll have chat groups, friends you can email, text, and call, and meet-ups you can attend.

Trust me when I say this: you will adjust and get to know yourself better by taking a break from social media.

Tips for a smooth transition off social media

Whether you are forced to get off social media by the government or you voluntarily decide to take an extended break, here are my suggestions for a smooth transition off these addictive platforms:

1. Things will feel messy and chaotic but hang in there

Initially, leaving social media will feel hard. You will find yourself picking up your phone to open the app to start scrolling, but it won’t be there.

You will most likely feel a sense of loss (I did). Expect to feel restless and irritable to begin with.

But these feelings will pass.

What is happening is your brain is adjusting to a new, lower level of mental stimulation. It’s adjusting to a world where it doesn’t constantly receive quick hits of dopamine.

At some point, the discomfort will disappear and be replaced with a feeling of calm.

2. Be kind to yourself

During this time of adjustment, treat yourself with extra care. Spend time outdoors, go for walks, get good sleep, fuel up on nutritious meals, and do things with your hands (write, draw, colour in, etc).

Engage in activities that connect you to yourself, others and the world around you.

When you engage in healthy lifestyle practices, your brain releases a balanced cocktail of chemicals (including dopamine), which leaves you feeling good rather than anxious.

3. Don’t start your day with devices

When you wake up, resist the urge to check your phone right away. Even if you don’t have social media on your device, there are plenty of other ways to get quick dopamine hits, like messaging friends, checking your email, or reading the news.

When you check your phone or email first thing, it puts you in reactive mode. You also risk crashing your dopamine system, leaving you feeling sluggish and flat.

I like to start the day with some form of physical activity, such as going for a run on my treadmill or riding my bike, or tidying up my space. These activities provide a slow release of dopamine, helping set me up for the day ahead.

4. Don’t replace social media with another form of addictive tech

Some academics say generative AI is like crack cocaine for social media addicts. For this reason, it doesn’t make sense to replace social media with an anthropomorphic chatbot (e.g., ChatGPT) that sycophantically tells you what you want to hear and provides a friction-free ‘relationship’.

Life and human relationships are messy. But unlike AI chatbots, these things are real.

Time gained by stepping away from social media is best spent in the real world with real humans.

5. Engage in supercharged socialising with friends

Be proactive about your social life. Text or email your friends to organise catch-ups. Take delight in hearing about what they’ve been up to.

Instead of getting a picture-perfect, curated version you’d see online, you’re more likely to receive a raw and refreshingly honest account of what’s been happening in your friend’s life.

6. Try new activities

Without social media, you’ll find yourself with a lot more free time. Use that free time to teach yourself a new skill or explore a new topic.

When I left social media, I joined a local Yoga studio, upped my kitchen game (learning how to cook delicious plant-based meals) and enrolled in free online courses that would increase my knowledge and skills.

7. Curate a selection of online news sites

How will you get your news? By heading straight to online news sites.

I have several online news sites loaded into my streamdeck to stay up-to-date with what’s going on in the world (e.g., Democracy Now, Al Jazeera, Guardian, All Sides, and ABC). All I need to do is hit a button, and I’m reading the news with the peace of mind that I’m no longer in a filter bubble.

8. When things feel hard, pick up a pen and start writing or drawing

There will be times when you feel lonely, bored, and sad. Instead of trying to suppress or numb these emotions, journal or draw what you’re feeling and thinking.

You could also write a letter to yourself. If you don’t know what to write, here are some prompts to get you started:

  • Some activities I’d like to try doing are . . .
  • Some things I am grateful for . . .
  • What I’ve been up to lately is . . .
  • Something I’m really excited about is . . .
  • Something that went well today . . .

 

Whatever you would normally post and share, you’re now sharing with an audience of one: yourself. The good thing is there’s no need to worry about offending anyone or being cancelled. You can fully express yourself without the fear of being judged by others.

Final thoughts

There are many toxic products in the world that we need to be aware of, and social media is another one of them. We need to treat it with extreme caution, as no one is immune to the harms caused by these platforms.

In the book The Anxious Generation, Dr Jonathan Haidt asks the question:

“What would the sages advise us today about managing our phone-based lives? They’d tell us to get off our devices and regain control of our minds.”

Australian teenagers under 16 will soon be banned from social media, but the rest of us can choose to leave the platforms freely.

In the spirit of reclaiming your mental freedom, I challenge you to run a tiny experiment where you refrain from using social media for at least 30 days.

As your brain adapts to a lower level of stimulation, you’ll experience a sense of freedom, satisfaction, and calmness. You’ll notice your life force, energy, and focus returning to you once again.

McMind Mapping

Lately, I’ve been thinking more like an Amish person.

Before adopting any new technology, the Amish will carefully consider how the device or app could impact their values, community, and way of life.

In these times of rapid change, I believe this is a valuable practice for all of us.

I recently received an email from a company that had developed an AI mind-mapping tool.

The email included a special offer. If I blogged about this AI mind mapping tool, I’d receive a year’s free pro-subscription.

Look, I love free stuff. When I see the word ‘free’, something funny happens in my brain.

I come from a thrifty family who hate waste and excessive consumption. For as long as I can remember, we’ve always received free items from others. Old bikes, broken laptops, and fridges (you name it!): we’d take the stuff, fix it, and use it.

As a family friend used to joke, “If it’s too good to throw away, give it to the Genoveses!”

But as I looked at this offer of a free subscription to mind mapping software, the usual rush of dopamine I’d get when I saw the word ‘FREE’ just wasn’t happening.

I felt nervous and uneasy.

I took a closer look at the website. At first glance, the tool looked quite impressive. You could import text, PDFs, images, and books into it, and the tool would automatically generate a mind map for you within seconds.

The website claimed this was a tool “Empowering 100,000+ thinkers”. It said it could save me time. I could generate and seamlessly edit mind maps. All of this sounded good in theory.

So, why was I having such a strong negative reaction to this new AI tool?

I recently finished reading a book called The Extinction of Experience: Reclaiming Our Humanity in a Digital World.

The extinction of experience

In this book, author Christine Rosen argues that we are facing a human crisis caused by Big Tech. The widespread adoption of technologies, such as social media, dating apps, and smartphones, has fundamentally altered the human experience — and not for the better.

Interacting with screens all day long and living in virtual worlds that reward us for sharing our most private thoughts has diminished the human experience and left us feeling disconnected.

Rosen argues we run the risk of developing habits of mind and machine-like behaviours that lead us towards an impoverished experience of the world.

In one part of her book, Rosen discusses the decline of skills like handwriting. She states:

“Like species decline, skills decline gradually.”

This sentence made me stop in my tracks. It stood out to me. Why? Because I have felt some of my skills declining in recent years.

So, when I checked out this AI mind mapping tool, I put my Amish cap on and asked myself the following questions:

  • Could this mind mapping tool diminish my mind mapping experience?
  • What possible consequences could arise from switching from hand-drawn mind maps to digital ones?
  • What could happen if I outsourced my mind mapping to a machine?

 

If I were new to the practice of mind mapping and had only just discovered mind mapping software, things might have been different. I would have had no awareness of what I was missing out on.

But I have been mind mapping by hand, with pen and paper, for over 20 years. I don’t use any fancy apps or software (I never have).

This has been a deliberate choice on my part to preserve and sustain a practice that helps me understand and learn new information in a highly effective way.

I worry that switching from pen and paper to keyboard, mouse, and computer will cause something fundamental to change (and be lost) about my current mind mapping experience and practice.

Before adopting any app or device, you need to get clear on what job you are hiring this piece of technology to do. I use mind mapping to learn and clarify my thinking. Could this mind mapping tool do this for me?

This mind mapping software could produce a mind map for me within seconds. As one student writes in a testimonial on the website:

“I post my own lecture notes to generate a very concentrated mind map for me. I don’t have to spend 3-6 hours writing my own mind maps, which I often can’t do very well.”

Another person leaves a five-star review, “No more messy brainstorming”.

However, all of this completely misses the point of mind mapping.

The process of mind mapping is just as important as the final, often messy, mind map.

When I mind map, I’m not concerned about creating a work of art or saving time (it takes as long as it takes to understand a topic). I want to take my time, settle into the process, and avoid feeling rushed. Mind mapping by hand allows me to do this.

Use your hands to mind map

Creating a mind map on a computer screen quickly and outsourcing the job to AI puts me in a speedy, turbocharged frame of mind, which is not conducive to deep learning.

Mind mapping is a practice that forces me to slow down.

This slowing down is super important because the world around me is sending me signals to speed up and go faster and faster! When I’m in turbocharge mode, I’m more likely to get distracted and feel overwhelmed.

I’m trying to resist this frantic pace because I want to do things thoroughly and at my own speed. Watching a mind map get created within seconds isn’t what I want or need. It shifts me into overdrive mode, which makes it much harder to learn.

Mind mapping by hand also allows me to think deeply about ideas and how they are connected. The only way I can see those connections and understand them is by reading through the information, thinking about how I would convey that information as a picture and in mind map form.

When you outsource the process to mind mapping software, you don’t get the same deep understanding as you would if you took the time to do it yourself by hand. It feels superficial. To me, it feels like the McDonald’s of Mind Mapping: fast, convenient, but ultimately, not particularly nourishing for my brain.

Using mind mapping software also bypasses something else that brings me joy and satisfaction: it feels really nice to work with my hands.

As Rosen says, “We have a human need to see, touch and make things with our hands”.

Making a mind map with your hands may not be quick, easy, or convenient, but it provides a very rewarding experience for your brain and soul. Personally, it makes me feel calm, grounded, and more connected to ideas, myself, and the world.

Experimenting with mind mapping AI tools

I don’t want to be ignorant or closed-minded. This is why I created a free account with this mind mapping AI tool and attempted to generate three mind maps.

The first mind map was on an article I’d read. The mind map focused on just a small section of the article (conspiracy theories). If I hadn’t read the entire article, I would have missed the important science on this topic.

The second mind map was on creating a meal plan for a trip away. Although the mind map provided some ideas, I was left feeling dissatisfied and uninspired. You can see my hand-drawn mind map on a meal plan, which I created for a family trip, compared to the AI-generated one below.

Which mind map do you prefer?

AI meal plan mind map

My meal plan mind map

For the third and final mind map that I tried to create, I entered the following prompt:

“Create a mind map on the book ‘Die with Zero’ by Bill Perkins?”

I encountered this error message:

“System resources have been exhausted. Please try again later.”

System error

Instead of feeling frustrated, I was grateful for this message as it highlighted another problem with using mind mapping software: when the tech goes down or power goes out, you are rendered helpless. It also reminded me of how energy-intensive AI is to run.

I went away and mind mapped this book by hand (I’d just finished reading it and had marked up several ideas). You can see the mind map I created below (it took me approximately 40 minutes to do).

My mind map - Die with zero

I was curious to see if my mind map would resemble the one the mind mapping software generated. So the next day, I entered the same prompt again. Less than 3 seconds later, a mind map appeared on the screen (you can see it here). Was this a mind map on the same brilliant book I’d just read?

It seemed like AI slop.

AI mind map - Die with zero

I felt disconnected from the ideas. The spirit of the book just wasn’t there! I preferred my own mind map.

There is a freedom in mind mapping by hand, away from screens and without AI. The freedom comes not only from using your hands, brain, and creativity, but also from being able to focus on the task at hand.

It’s all too easy to get distracted when working on a computer. That’s why I have set up a dedicated space in my office, away from screens, where I do my mind mapping practice.

To sum up

Mind mapping is a sacred practice for me. Doing it on a computer and outsourcing the process feels abstract and detached. I can see and feel what is being lost from the process.

Some tech enthusiasts may label me a “luddite”, but as Rosen says, “not every new thing is an improvement on the old”.

I say, stick with what works. Let’s not overcomplicate something that is simple but highly effective when it comes to learning. Put aside your fear of creating messy mind maps, step away from the screen, and enjoy the experience of making a mind map by hand.

One sec app

 

Are you happy with how much time you spend on your phone?

When you feel slightly bored, do you feel a reflexive, gravitational pull to check your phone?

If you spend hours each day clicking, scrolling, and posting, I want you to know that it’s not your fault.

It’s not that your weak willed, lacking discipline, or a lazy person.

It’s none of these things.

It’s no mystery or secret why so many people waste so much time on social media. Like a poker machine, these platforms are designed to be highly addictive.

Apps like TikTok, Instagram, Facebook, SnapChat, X (formerly Twitter) and YouTube contain persuasive design features that hijack your most valuable and precious resources: your time, energy, and attention.

 

Why are these Big Tech companies in an arms race to capture and hold people’s attention?

Because the more time we spend on their apps, the more data they can extract and sell for social influence.

The business model of Big Tech companies is simple: Keep people glued to their platforms for as many hours a day as possible.

In other words, your time and attention equal massive profits for these companies.

In his excellent book The Anxious Generation, social psychologist Dr Jonathan Haidt presents data showing teens aged 13-18 spend an average of six to eight hours every day on social media apps. That’s close to 50 hours a week.

 

 

Dr Haidt notes that this is just the time spent on the app. It doesn’t factor in the time spent thinking about social media while they multitask in the real world.

So, that’s 50+ hours that could have been spent outside in nature, learning a language, working a part-time (or full-time) job, making art, cooking, exercising, getting more sleep, and hanging out with friends.

Let’s also not forget that these apps intervere with and harm our wellbeing and ability to think and learn.

The multi-tasking that takes place as we engage with these apps throughout the day drains our brainpower, weakens our memory, and makes us tense and anxious.

The social comparisons we engage in on these platforms also warps our perception of reality and leaves us feeling like we’re not enough.

So, here’s something to consider . . .

 

What if you could protect your time, energy and attention from social media companies?

It’s possible, and I’m going to show you how.

I recently discovered a simple tool that helps people stop mindlessly consuming social media and other addictive apps.

It’s an app called one sec.

one sec is a self-nudging tool that helps you to create barriers to Big Tech that align with your goals and values.

 

 

Here’s how it works:

As you open up an addictive app, one sec intervenes by creating a 10-second delay in opening the app.

one sec creates the little bit of friction needed to make you pause and reconsider your behaviour.

After the delay, one sec presents you with a choice: Do you want to proceed with opening up the target app (e.g., TikTok)? Or close the app and do something else?

The creators of one sec explain it works by utilising three intervention strategies:

  • Creating friction (i.e., the time delay)
  • Giving you the option to not proceed and close the target app
  • Deliberate messaging

 

It’s important to highlight that you’re in control of the whole experience. You specify what apps you want one sec to target. You can also modify the time delay (making it shorter or longer) and change the deliberate messaging.

The question is, does this app work?

Or is it just another gimmicky product that fails to change your behaviour in a significant way?

I’ve been experimenting with this app for the last month, and I’m pleased to say it’s working for me!

Even though I don’t have social media and the wicked algorithms that come with them, I recently noticed that I was spending far too much time in group chats.

one sec has helped me be more intentional and deliberate with how I engage with these chat groups.

Instead of mindlessly checking these apps whenever I have time to kill, I now have dedicated periods when I engage with them. I’m following Dr Faye Begeti’s advice when she recommends in her book The Phone Fix to “Set a finite number of times for checking social media, condensing a large number of short checks into defined, longer ones.”

This is what one sec has helped me to do, and as a result, my focus and well-being have improved. I feel calmer. My days feel longer and less frenetic.

But I realise I’m a sample size of one. Plus, I’m highly motivated to reduce my time on addictive apps.

Is one sec effective in helping others to reduce their social media consumption?

The short answer is yes.

This research study found the app one sec helped people to significantly decrease their social media consumption.

 

 

In this study, 280 participants used the one sec app for a six-week period. Here’s what the researchers found:

36% of the time participants attempted to open a target app, they chose to close the app using one sec (i.e., they did not proceed with using the target app).

 

 

Over time, participants also opened the target apps less.

 

 

Opening problematic apps less or choosing to close problematic apps before engaging with them is actually a really big deal. Here’s why . . .

Less engagement with these addictive apps means less hits of dopamine.

Every quick and easy hit of dopamine you get from social media leads you to crave more stimulation from these apps. Before you know it, you’re in a full blown dopamine driven feedback loop.

Whenever I’m stuck in a dopamine loop, I’m not #livingmybestlife. Far from it! I feel overstimulated, chaotic, and jittery. Here’s why . . .

In his book How to Calm Your Mind, Chris Bailey explains that the brain networks for dopamine and calm are anti-correlated.

What does this mean?

It means when the dopamine network is activated, the calm network isn’t.

Imagine every time you mindlessly reach for your phone to check social media, you’re moving further and further away from a state of calm.

This may explain why participants in the one sec study reported experiencing increased satisfaction and happiness after decreasing their consumption of problematic apps.

 

Other one sec features worth exploring

The main intervention features (i.e., the time delay and option to not proceed with the target app) will help you decrease your consumption of addictive apps.

But there are many other features available with this app.

As you explore the additional features, it’s easy to feel overwhelmed. There’s a lot of extra bells and whistles. For example, there is the “Don’t get lost” notifications (i.e., scheduled reminders to close the target app when you are using it) and website blocking.

But like a lot of things in life, more features don’t necessarily result in a better user experience.

Ultimately, I decided to follow BJ Fogg’s behaviour design principle of ‘Simplicity changes behaviour’. I stuck with using just the basic features of this app.

I knew if I overcomplicated the app, I probably wouldn’t use it.

All that being said, there were two additional features I incorporated:

1. Strict Block Feature

I use the strict block feature every day. To be clear, the strict block feature is not to be confused with the basic block feature. What’s the difference?

If you select a basic block, you’re not really blocking yourself from the app. But there’s a barrier in place. If you try to open the target app, it brings up the following message:

 

“Be honest with yourself. Do you really want to stop this block?”

 

Whereas a strict block is a genuine bona fide block. You cannot use your target apps until the block is over.

If you have developed a mindless habit of reaching for your phone and checking certain apps, you need a strict block in place until your brain has had a chance to recalibrate itself.

Here is the tiny habit I created to give my brain a chance to rewire to lower hit of dopamine from my smartphone:

 

After I pick up my phone in the morning, I will open one sec and press strict block for six hours.

 

Activating a strict block means I’m in charge for the first six hours of my day (and the addictive apps are not running the show). This sets the tone for the day and puts me in proactive mode rather than chasing quick hits of dopamine. It also helps me stay calm and grounded.

 

A word of warning:

Even when you feel like you have regained control over your target apps, you must remain vigilant. It’s super easy to get drawn back into a dopamine-driven feedback loop.

 

2. The Journal Prompt Feature

The journal prompt is simple and effective. Before accessing the target apps, I am prompted to write about what I have done and what I feel grateful for.

I write 25 words before proceeding to the target app. This gives me a moment to reflect, which is always a worthwhile practice.

 

 

Free alternatives to one sec

There is a free version of one sec you can use, but it limits you to applying one sec to only one target app.

If you have multiple addictive apps on your phone (as most of us do), I recommend the paid version to unlock all the features.

It costs $25AUD for the year, which is value for money if you ask me. The app has already paid for itself in terms of the time, energy, and attention I’ve reclaimed.

I should mention that I had trouble initially installing one sec and getting it to work on the target apps. The process was a little finicky, and I nearly gave up after 20 minutes of trying to figure out how to get the app to work.

You can find similar intervention apps that are free and easier to install, such as ScreenZen. ScreenZen appears to be based on similar mechanisms (i.e., introducing a time delay and friction to the target app).

My brother recently started using ScreenZen to help combat his mindless habit of scrolling through social media. When I asked for his thoughts on this self-nudging app, he said, “It’s annoying.” But then he quickly added, “But that’s the point. It’s annoying, and that’s why you use the apps less.”

Another great feature of ScreenZen is that after spending seven minutes on the target app, it puts a stopping mechanism in place by prompting you to think about if you want to keep using the app.

 

Final thoughts

I don’t think anyone consciously sets a goal to spend 20, 30, or 50+ hours a week on social media. But if you don’t have strategies to combat the addictive apps on your phone, one thing is certain: Big Tech companies will hijack your time, energy, and attention.

As Michael Harris states in his book The End of Absence:

 

“Never forget that you live in an ecosystem designed to disrupt you, and it will take you for a ride if you let it.”

 

So, don’t be taken for a ride. You can easily access self-nudging tools, such as one sec and ScreenZen, to help you defend your time, energy, and attention.

Think of the things you’ve always wanted to do but tell yourself, “I don’t have the time. I’m too busy”. What if you could reclaim a significant chunk of time to do those things today? Would it be worth taking a chance on a self-nudging app?

You’ve got nothing to lose except potentially $25.

I encourage you to test out one of these apps to protect your most precious resources (i.e., your time, energy, and attention).

 

Note: In case you’re wondering, I have not been paid or sponsored by one sec to write this article.