
At the start of a new year, I usually feel pressure to set goals.
We are sold this idea that, if you want to go places in life, goal-setting is absolutely essential.
For many years, I enthusiastically attended workshops with other goal-setting enthusiasts, where I wrote long (and overwhelming) lists of goals.
But towards the end of last year, instead of feeling delight at the idea of setting goals, I felt dread.
When I thought about setting goals, there was a little voice in my head that screamed, “Please don’t make me do this!”
So I stopped, and I listened to that little voice.
I’ve learnt that just as you shouldn’t force yourself to wear tight shoes, it’s not always helpful to force yourself to do certain things.
Sometimes you need to try a different approach, which is exactly what I’m doing this year.
I’ve decided to shift my focus from setting goals to running tiny experiments.
It’s a subtle mental shift that takes me from feeling fixed and rigid to curious and playful.
If you’ve ever created a list of goals or New Year’s resolutions, only to abandon them shortly after (and felt demoralised), tiny experiments may be for you.
In this blog, I’ll share what tiny experiments are and how you can use them to have more fun and experience more growth and learning.
Breaking free from traditional goal-setting methods
In her excellent book Tiny Experiments: How to Live Freely in a Goal-Obsessed World, neuroscientist Dr Anne-Laure Le Cunff argues that traditional goal-setting approaches no longer work in these uncertain times. She states:
“The linear way is wildly out of sync with the lives we live today. The challenges we’re facing and the dreams we’re pursuing are increasingly hard to define, measure, and pin to a set schedule. In fact, a common challenge for many people these days is feeling stuck when it comes to their next steps: instead of providing a motivating force, the idea of setting a well-defined goal is paralysing. When the future is uncertain, the neat parameters of rigid goal-setting frameworks are of little help; it feels like throwing darts without a target to aim at.”
Dr Le Cunff argues that the way we set goals is broken. Not only does traditional goal-setting encourage toxic productivity, but it can also leave us feeling dissatisfied, as if we are constantly failing. She states:
“…they [traditional goal-setting methods] create a discouraging perspective where we are far from success. Our satisfaction – the best version of ourselves – lies somewhere in the future.”
She argues a new approach is required that takes us away from “rigid linearity to fluid experimentation”.
Enter Tiny Experiments

A tiny experiment is a fun, low-stakes way to test out a new behaviour and see if it’s for you.
This may not sound revolutionary, but the power of tiny experiments lies in the mental shift they bring.
Instead of pursuing fixed and rigid goals, when you run a tiny experiment, you open yourself up to exploring new possibilities and stepping into the unknown.
In the book Tiny Experiments, Dr Le Cunff lays out a simple process for designing your own tiny experiments.
The process begins by playing a game of ‘self-anthropology’. In other words, you observe your own life and capture those observations by making field notes.
Here are some things to capture in your field notes:
- Things that spark your interest and curiosity
- Things that give you energy and deplete your energy
- Things that bring you joy
- Social interactions and any insights that come from them
For instance, yesterday I went to stock up on supplies from a small bulk foods store. I got talking to the sales assistant, who mentioned that she worked at two bulk food stores in different areas. I asked her if she noticed any major differences in the customers between the two stores. Her answer surprised me. She said:
“The customers up in the hills are less rushed. They are more willing to chat. People here seem in a hurry… a bit more fast paced.”
This five-minute conversation made me realise I don’t want to feel rushed or give the impression I’m in a hurry and have no time for a chat. I want to experience more calm in my life.
That’s the first step when it comes to designing a tiny experiment: gathering a rich source of observations.
The next step is to come up with a research question and a hypothesis (i.e. an idea you want to put to the test).
I know this part may sound serious and scary, but trust me, you don’t need to be a scientist to come up with a research question and a hypothesis to test.
There’s a magical word that can help to kick-start the process: Maybe.

Maybe if I checked my phone only at certain times in the day, I’d feel calmer?
Maybe if I put my phone away 30 minutes before going to bed, I’d sleep better?
Maybe if I exercised for 30 minutes each morning, I’d feel calmer and less stressed?
Maybe if I got up and walked on my treadmill every 30 minutes for 5 minutes, I’d have more energy?
Maybe if I rode my bike and walked more (instead of driving), I’d feel more relaxed and less busy?
These are examples of potential research questions I’ve brainstormed.
The word Maybe is incredibly powerful. When you use the word Maybe in this way, it sparks your curiosity and opens you up to exploring new possibilities.
Once you’ve come up with a question, you then turn it into a hypothesis.
Below is a figure from the book Tiny Experiments that illustrates how to turn an observation into a research question and a hypothesis.

My tiny experiments: Real world examples
Last year, I ran various tiny experiments, several of which focused on cultivating calm.
I had noticed that my days often felt hamster wheely, rushing from one activity to the next. I wanted to feel calmer and more grounded.
With this in mind, I designed the following tiny experiment:
After I finish delivering a presentation, I will lay flat on the couch for 15 minutes and do nothing. I’ll do this for the next 5 days.

So, for the next five days, I conducted my lying flat tiny experiment.
After lying flat for 15 minutes, I’d check in with myself: How do I feel? Do I feel less stressed? More grounded? I also reflected on how I felt at the end of the day.
By doing these quick check-ins, I was collecting data on my tiny experiment.
After I’d completed this tiny experiment, I took a step back and asked myself, “How did that tiny experiment go? Was it a success? Do I want to continue doing this?”
I concluded that the experiment had been a success. I discovered that forcing myself to do nothing was a good way to regulate my nervous system and feel calmer.
But not all of my tiny experiments have been quite so successful.
A tiny experiment that went off the rails
Last year, I ran a tiny experiment that completely backfired.
If I had taken a traditional goal-setting approach, I would have said I had failed dismally and hung my head in shame.
But there is no failure when it comes to running tiny experiments, only growth and learning.
This tiny experiment involved selling clothing on Depop (an online fashion marketplace for buying and selling secondhand clothes).
Tiny Experiment:
I will put up one item of clothing on Depop every day for the next 30 days.
My hope was to earn some extra cash, declutter my wardrobe and extend the life of some of the clothes I no longer wear.
But as I ran this tiny experiment, it became clear it wasn’t working: I was buying more clothes than I was selling!

I’m embarrassed to admit this, but it was Winter time, and I became obsessed with cashmere jumpers (I loved the warmth and soft feel against my skin).
After listing an item for sale, I found myself scrolling through Depop, searching for more cashmere jumpers to buy. I would enter a trance-like state, as if I was using a poker machine.
If I had been selling more items, maybe I could have justified this behaviour, but I was selling very few items. Once postage and fees were factored in, I was earning only $1–$2 per item!
It wasn’t until I bought and put on a jumper that had clearly shrunk in the wash, revealing my belly button in all its glory, that I quickly came to my senses and said, “Enough!”
It was time to get off the consumer treadmill!

I quickly aborted this tiny experiment and deleted my Depop account.
You could say this tiny experiment was a flop. But I didn’t beat myself up about it. As I mentioned earlier, there is no failure when it comes to tiny experiments (only growth and learning), and I had learnt something valuable from this experience.
What did I learn?
I learnt that selling clothes online was a trap for me. It exposed me to all these other beautiful items that were really hard to resist.
I also discovered that taking photos of my clothing items made me appreciate each piece a little more. In the end, I decided to hold on to and wear several items I had taken for granted.
I also learnt that it was okay for me to quit the experiment and try something else. There was no shame in quitting. In fact, quitting was the right thing for me to do.
You always have options when it comes to your tiny experiments. You get to be flexible because nothing is set in stone.
Designing your own tiny experiments
When you are new to tiny experiments, it can feel daunting to design your own experiments from scratch.
I find it helpful to see examples of other people’s tiny experiments. This is why I belong to Dr Le Cunff’s Ness Labs community: a community of people excited about growth, learning, and running tiny experiments.
In this online community, people share their tiny experiments with each other.
Here is a small selection of tiny experiments people have shared with me:
- I will do 10 minutes of tai chi for the next 7 days.
- I will aim to publish one article every month on topics that interest me for the next 6 months.
- I will journal by hand for 10 minutes every morning for the next 7 days.
- I will draw every Sunday afternoon for 3 months.
- I will read for 15 minutes each day for the next 7 days.
- I will attend group fitness classes on the beach from Monday to Friday this week.
- I will write down 3 wins every day for the next 30 days.
- I will not look at social media or doomscroll after 7pm for the next 7 days.
As you can see, these are all small behaviours performed over short time periods. Most of them can be slotted into even the busiest of schedules. This is the power of tiny experiments.
Once you’ve completed your tiny experiment, what’s next?
After you’ve conducted your tiny experiment for the specified duration, you have three choices:
- You can keep doing the behaviour (make it a tiny habit)
- You can stop doing the behaviour (call it quits)
- You can tweak the behaviour

For example, in my experiment of doing nothing, I scaled the 15 minutes on the couch back to just 10 to see if I could still get the same benefits. To my delight, 10 minutes seemed to work just as well as 15 minutes.
To sum up
When you run a tiny experiment, you’re constantly tweaking and refining what you do, which means you’re continuously learning and growing as a person. This helps build momentum and a feeling of success.
At the end of the day, tiny experiments are a fun, low-stakes way to improve your life. With your sights no longer fixated on some far-off destination, you have the freedom to experiment and see what works best for you.