Are you happy with how much time you spend on your phone?
When you feel slightly bored, do you feel a reflexive, gravitational pull to check your phone?
If you spend hours each day clicking, scrolling, and posting, I want you to know that it’s not your fault.
It’s not that your weak willed, lacking discipline, or a lazy person.
It’s none of these things.
It’s no mystery or secret why so many people waste so much time on social media. Like a poker machine, these platforms are designed to be highly addictive.
Apps like TikTok, Instagram, Facebook, SnapChat, X (formerly Twitter) and YouTube contain persuasive design features that hijack your most valuable and precious resources: your time, energy, and attention.
Why are these Big Tech companies in an arms race to capture and hold people’s attention?
Because the more time we spend on their apps, the more data they can extract and sell for social influence.
The business model of Big Tech companies is simple: Keep people glued to their platforms for as many hours a day as possible.
In other words, your time and attention equal massive profits for these companies.
In his excellent book The Anxious Generation, social psychologist Dr Jonathan Haidt presents data showing teens aged 13-18 spend an average of six to eight hours every day on social media apps. That’s close to 50 hours a week.
Dr Haidt notes that this is just the time spent on the app. It doesn’t factor in the time spent thinking about social media while they multitask in the real world.
So, that’s 50+ hours that could have been spent outside in nature, learning a language, working a part-time (or full-time) job, making art, cooking, exercising, getting more sleep, and hanging out with friends.
Let’s also not forget that these apps intervere with and harm our wellbeing and ability to think and learn.
The multi-tasking that takes place as we engage with these apps throughout the day drains our brainpower, weakens our memory, and makes us tense and anxious.
The social comparisons we engage in on these platforms also warps our perception of reality and leaves us feeling like we’re not enough.
So, here’s something to consider . . .
What if you could protect your time, energy and attention from social media companies?
It’s possible, and I’m going to show you how.
I recently discovered a simple tool that helps people stop mindlessly consuming social media and other addictive apps.
It’s an app called one sec.
one sec is a self-nudging tool that helps you to create barriers to Big Tech that align with your goals and values.
Here’s how it works:
As you open up an addictive app, one sec intervenes by creating a 10-second delay in opening the app.
one sec creates the little bit of friction needed to make you pause and reconsider your behaviour.
After the delay, one sec presents you with a choice: Do you want to proceed with opening up the target app (e.g., TikTok)? Or close the app and do something else?
The creators of one sec explain it works by utilising three intervention strategies:
- Creating friction (i.e., the time delay)
- Giving you the option to not proceed and close the target app
- Deliberate messaging
It’s important to highlight that you’re in control of the whole experience. You specify what apps you want one sec to target. You can also modify the time delay (making it shorter or longer) and change the deliberate messaging.
The question is, does this app work?
Or is it just another gimmicky product that fails to change your behaviour in a significant way?
I’ve been experimenting with this app for the last month, and I’m pleased to say it’s working for me!
Even though I don’t have social media and the wicked algorithms that come with them, I recently noticed that I was spending far too much time in group chats.
one sec has helped me be more intentional and deliberate with how I engage with these chat groups.
Instead of mindlessly checking these apps whenever I have time to kill, I now have dedicated periods when I engage with them. I’m following Dr Faye Begeti’s advice when she recommends in her book The Phone Fix to “Set a finite number of times for checking social media, condensing a large number of short checks into defined, longer ones.”
This is what one sec has helped me to do, and as a result, my focus and well-being have improved. I feel calmer. My days feel longer and less frenetic.
But I realise I’m a sample size of one. Plus, I’m highly motivated to reduce my time on addictive apps.
Is one sec effective in helping others to reduce their social media consumption?
The short answer is yes.
This research study found the app one sec helped people to significantly decrease their social media consumption.
In this study, 280 participants used the one sec app for a six-week period. Here’s what the researchers found:
36% of the time participants attempted to open a target app, they chose to close the app using one sec (i.e., they did not proceed with using the target app).
Over time, participants also opened the target apps less.
Opening problematic apps less or choosing to close problematic apps before engaging with them is actually a really big deal. Here’s why . . .
Less engagement with these addictive apps means less hits of dopamine.
Every quick and easy hit of dopamine you get from social media leads you to crave more stimulation from these apps. Before you know it, you’re in a full blown dopamine driven feedback loop.
Whenever I’m stuck in a dopamine loop, I’m not #livingmybestlife. Far from it! I feel overstimulated, chaotic, and jittery. Here’s why . . .
In his book How to Calm Your Mind, Chris Bailey explains that the brain networks for dopamine and calm are anti-correlated.
What does this mean?
It means when the dopamine network is activated, the calm network isn’t.
Imagine every time you mindlessly reach for your phone to check social media, you’re moving further and further away from a state of calm.
This may explain why participants in the one sec study reported experiencing increased satisfaction and happiness after decreasing their consumption of problematic apps.
Other one sec features worth exploring
The main intervention features (i.e., the time delay and option to not proceed with the target app) will help you decrease your consumption of addictive apps.
But there are many other features available with this app.
As you explore the additional features, it’s easy to feel overwhelmed. There’s a lot of extra bells and whistles. For example, there is the “Don’t get lost” notifications (i.e., scheduled reminders to close the target app when you are using it) and website blocking.
But like a lot of things in life, more features don’t necessarily result in a better user experience.
Ultimately, I decided to follow BJ Fogg’s behaviour design principle of ‘Simplicity changes behaviour’. I stuck with using just the basic features of this app.
I knew if I overcomplicated the app, I probably wouldn’t use it.
All that being said, there were two additional features I incorporated:
1. Strict Block Feature
I use the strict block feature every day. To be clear, the strict block feature is not to be confused with the basic block feature. What’s the difference?
If you select a basic block, you’re not really blocking yourself from the app. But there’s a barrier in place. If you try to open the target app, it brings up the following message:
“Be honest with yourself. Do you really want to stop this block?”
Whereas a strict block is a genuine bona fide block. You cannot use your target apps until the block is over.
If you have developed a mindless habit of reaching for your phone and checking certain apps, you need a strict block in place until your brain has had a chance to recalibrate itself.
Here is the tiny habit I created to give my brain a chance to rewire to lower hit of dopamine from my smartphone:
After I pick up my phone in the morning, I will open one sec and press strict block for six hours.
Activating a strict block means I’m in charge for the first six hours of my day (and the addictive apps are not running the show). This sets the tone for the day and puts me in proactive mode rather than chasing quick hits of dopamine. It also helps me stay calm and grounded.
A word of warning:
Even when you feel like you have regained control over your target apps, you must remain vigilant. It’s super easy to get drawn back into a dopamine-driven feedback loop.
2. The Journal Prompt Feature
The journal prompt is simple and effective. Before accessing the target apps, I am prompted to write about what I have done and what I feel grateful for.
I write 25 words before proceeding to the target app. This gives me a moment to reflect, which is always a worthwhile practice.
Free alternatives to one sec
There is a free version of one sec you can use, but it limits you to applying one sec to only one target app.
If you have multiple addictive apps on your phone (as most of us do), I recommend the paid version to unlock all the features.
It costs $25AUD for the year, which is value for money if you ask me. The app has already paid for itself in terms of the time, energy, and attention I’ve reclaimed.
I should mention that I had trouble initially installing one sec and getting it to work on the target apps. The process was a little finicky, and I nearly gave up after 20 minutes of trying to figure out how to get the app to work.
You can find similar intervention apps that are free and easier to install, such as ScreenZen. ScreenZen appears to be based on similar mechanisms (i.e., introducing a time delay and friction to the target app).
My brother recently started using ScreenZen to help combat his mindless habit of scrolling through social media. When I asked for his thoughts on this self-nudging app, he said, “It’s annoying.” But then he quickly added, “But that’s the point. It’s annoying, and that’s why you use the apps less.”
Another great feature of ScreenZen is that after spending seven minutes on the target app, it puts a stopping mechanism in place by prompting you to think about if you want to keep using the app.
Final thoughts
I don’t think anyone consciously sets a goal to spend 20, 30, or 50+ hours a week on social media. But if you don’t have strategies to combat the addictive apps on your phone, one thing is certain: Big Tech companies will hijack your time, energy, and attention.
As Michael Harris states in his book The End of Absence:
“Never forget that you live in an ecosystem designed to disrupt you, and it will take you for a ride if you let it.”
So, don’t be taken for a ride. You can easily access self-nudging tools, such as one sec and ScreenZen, to help you defend your time, energy, and attention.
Think of the things you’ve always wanted to do but tell yourself, “I don’t have the time. I’m too busy”. What if you could reclaim a significant chunk of time to do those things today? Would it be worth taking a chance on a self-nudging app?
You’ve got nothing to lose except potentially $25.
I encourage you to test out one of these apps to protect your most precious resources (i.e., your time, energy, and attention).
Note: In case you’re wondering, I have not been paid or sponsored by one sec to write this article.