A few years ago, I became obsessed with optimising my time.
Efficiency was the name of the game.
In an attempt to be ‘time smart’, I started ordering my groceries online and having them delivered straight to my door.
Yes, it was convenient.
Yes, it was efficient.
But over time, I saw that this convenience and efficiency came at a cost.
I’m not talking about the $20 monthly subscription fee to the supermarket. I’m talking about the cost to my lived human experience.
The power of micro-interactions
Earlier this year, I realised that by having my groceries delivered, I was missing out on a lot of valuable micro-interactions.
I was depriving myself of experiences that made me feel connected to other people and my community.
You may be thinking, “Yeah, big deal, Jane! Don’t you have better things to do with your time than grocery shopping?”
My younger ‘optimised’ self would have thought so. And that’s certainly what the Big Tech companies want you to believe. Big tech wants you to believe that a good life is an optimised life and one that is friction-free.
While I used to think grocery shopping was a waste of my time, I don’t think this way anymore.
Shopping for food in person at your local farmers’ market, bulk food store, or supermarket is an experience worth having. It’s time well spent.
Besides acquiring the best fresh produce and ingredients, the in-person shopping experience offers unexpected micro-interactions.
Here’s an example of what I’m talking about . . .
Last week, I popped into a new supermarket to pick up a few items. I was looking for plant-based sausages, but after going all around the store, I couldn’t find them. I knew I needed help.
I approached a young employee who was busily stacking tubs of hummus in a refrigerator. I asked her if she knew where the vegan products were.
She said, “Oh, I think you’ll find them over here” and then she took off like a rocket. I was practically running with my shopping cart to keep up with her.
I said to her, “Wow, you walk really fast!”
To which she said, “Oh… sorry!”
I said, “No, don’t apologise! I think it’s great!”
We arrived at the plant-based sausages, I thanked her, and she sped off again.
This brief social interaction probably lasted less than 60 seconds, but it made my day. It got my heart rate up and put a smile on my face.
I felt inspired by her young person energy. It also dawned on me that I could probably push myself a little harder in my next workout session.
I’m not exaggerating when I say my life was enriched by this tiny social interaction. Had I just ordered my plant-based sausages online, I would have missed out on this joyous experience.
The science of talking to strangers
This experience got me thinking about why I love talking to complete strangers so much. Unless I encounter a total grump, I usually always leave the interaction feeling better than before.
I was curious. Had any research been done on this?
It turns out quite a bit!
Dr Gillian Sandstrom has written a book that explores the many benefits of talking to strangers. It’s called Once Upon a Stranger: The Science of How “Small” Talk Can Add Up To a Big Life.
In an interview, Dr Sandstrom explains some of the benefits of talking to strangers. She states:
“The first benefit that we’ve found consistently is just that it puts you in a good mood. When you talk to a stranger, you usually walk away feeling a bit happier and more connected, which we know is so important for humans.
Another thing from the research is that we tend to learn more than we expect to when we talk to strangers. It brings novelty into our life, makes our life richer. There’s research about how well-being can arise from not only happiness, purpose, and meaning, but this third source: psychological richness. I think talking to strangers gives you richness, because it brings novelty and learning and those kinds of things into your life.”
Famous author Kurt Vonnegut understood this psychological richness that came from talking to strangers out in the world (not online).
He could foresee the problems associated with technology back in 2005 (well before social media, online shopping, and generative AI became widely adopted).
In a PBS interview, Vonnegut tells a story about going to the shops to purchase a single envelope.
Before leaving the house, his wife says to Vonnegut:
“You’re not a poor man. You know, why don’t you go online and buy a hundred envelopes and put them in the closet?”
Vonnegut continues the story, telling the PBS interviewer:
“I pretend not to hear her. And go out to get an envelope because I’m going to have a hell of a good time in the process of buying one envelope.
I meet a lot of people. And, see some great looking babes. And a fire engine goes by. And I give them the thumbs up. And, and ask a woman what kind of dog that is. And, and I don’t know…
And, of course, the computers will do us out of that. And, what the computer people don’t realize, or they don’t care, is we’re dancing animals. You know, we love to move around. And, we’re not supposed to dance at all anymore.”
The ‘Computer people’ Vonnegut referred to are the Tech bros of today. They have designed apps that have made us addicted, isolated, and lonely.
But we don’t have to go down this path. We have a choice.
Instead of choosing convenience, efficiency, and comfort, we can choose real contact with the world and people.
This is why I am resisting using AI. It’s why I don’t use any social media. It’s also why I have now gone back to buying my groceries in person and avoid the self-service checkouts as much as possible (even if it means waiting in line for five minutes).
Not every trip to the supermarket is a joyous event
Sometimes the checkout person is dead tired and doesn’t want to talk (which is fair enough). Or I’ll try to strike up a conversation and the other person doesn’t want to talk (this is rare, but it does happen).
You also need to be careful about who you choose to strike up a conversation with. Some people can be dangerous and unhinged, but in my experience, most people are kind and friendly.
If you have concerns about ‘Stranger Danger’, Dr Sandstrom suggests:
“Choose a situation that feels safe, such as a public place in broad daylight with plenty of people around.”
She goes on to add:
“In my life, instead of being a danger, strangers have been game changers.”
I couldn’t agree more.
Even if you do end up talking to someone who is a grump or not in the mood for a chat, you’ll learn something about yourself and the human experience.
To sum up
By resisting the pull to be efficient and by seeking out micro-interactions, your life will be a whole lot richer. As Kurt Vonnegut once said: “We are here on Earth to fart around, and don’t let anyone tell you any different.”
























