I understand this cringe factor.
In high school, goal setting felt forced. I’d think, “Why are they making me do this?” and “What’s the point?”.
However, once I got to university, I realised that goals are a helpful life strategy.
In this article, I want to share my perspective on goal setting and how this strategy has helped me to get things done.
I’m going to tell you:
• What goals are
• Why you’d want to have them
• How to stick at them
• Why you need to protect your goals from destructive outside forces
Let’s go!
Goals are things you want to do. Perhaps you want to write a book, jog around the block every morning, start a podcast, get a part-time job to save money or learn to play an instrument. These are goals.
• Goals give your life a sense of purpose
• Goals give your life meaning and a reason to get out of bed
• Goals help to focus your mind on what you want/need to do
• Goals help you to create a better, less boring life
As Giovanni Dienstmann explains in his book Mindful Self Discipline:
“We all need to aspire to something and feel that we are going somewhere. Otherwise, there is a sense of boredom in life. Our daily routine feels stale and unengaging. As a result, we seek relief through bad habits, and seek engagement through mindless entertainment, news, social media, games, etc.”
Have you ever set a goal, you felt excited, but then that excitement quickly dissipated, and you gave up on the goal?
Whenever this happens, it’s easy to think, “Goal setting doesn’t work!”.
However, the problem isn’t with goal setting as a strategy.
The problem is that motivation is completely unreliable (it comes and goes). Plus, you were probably never taught how to achieve your goals in the first place.
In other words, you were set up to fail.
There’s a lot of pretty average advice out there about goal setting. I’ve heard dozens of goal setting pep talks, and many can be summed up like this:
“Set a goal, make it SMART (specific, measurable, achievable, relevant, and time-bound), break it down, blah, blah, blah.”
Most students tune out when they hear these pep talks. You can feel the energy being sucked out of the room.
This advice doesn’t work for most people. And it’s incomplete.
I’ve found that the following simple ideas can make a big difference in helping you move from inaction to action when it comes to pursuing your goals:
Achieving big long-term goals requires consistently engaging in small behaviours over time. You need to chip away and develop habits to get there.
For instance, after taking a hiatus from writing books (because I felt stuck and overwhelmed by the idea), I finally started writing down my ideas.
By starting small.
I told myself all I had to do was open the Word document and write one sentence. And the sentence didn’t even have to be good! But I had to do this every single day.
If I wanted to write more than one sentence, I could. But one sentence was my absolute minimum. Most days, I wrote at least a paragraph. But when I didn’t feel great, I would show up and write one sentence.
Nine months later, I had a draft manuscript ready to send to my editor.
Many different behaviours can help you achieve your goal. The first step is to brainstorm all the possible behaviours that can help you move closer to it.
One way to do this is with BJ Fogg’s tool, Swarm of Behaviors (also known as Swarm of Bs).
Here’s what you do:
You write your goal/aspiration/outcome (whatever you want to achieve) in the middle of a sheet of paper. Then, you spend a few minutes listing all the behaviours that will help you achieve it.
Dr Fogg stresses:
“You are not making any decisions or commitments in this step. You are exploring your options. The more behaviors you list, the better.”
When I was brainstorming behaviours that could help me to write my next book, I came up with the following list:
1. Use an Internet blocker app and block myself from distracting websites
2. Carry a notepad and pen with me everywhere I go (to capture ideas)
3. Write one sentence every morning
4. Speak my ideas into a voice recorder when I go for a walk
5. Use the Write or Die app
6. Manage my inner critic (when it strikes, say to myself, “It can’t be all bad!”)
7. Give myself a pep talk each day (e.g., “Done is better than perfect!”)
8. Do Julia Cameron’s morning page activity (i.e., free writing)
9. Attend a writing retreat
10. Sign up for the ‘Turbocharge your writing’ course
11. Pick up a mind map, select an idea and use it as a writing prompt
Once you’ve finished brainstorming potential behaviours, go through your list and select just a few behaviours to get the ball rolling (I selected #1, #3, and #6).
It’s well worth spending a couple of minutes making each of these behaviours ‘crispy’ (i.e., specific). For instance, for Behaviour #1, I decided which websites I would block myself from using and at what times.
When we work towards big life goals, the process is never neat or linear. Showing up and doing whatever you need to do (even just writing one sentence) can feel like a daily grind. Mild discomfort usually infuses the whole process.
Accept that’s how it is. It will sometimes feel like a hard slog, but the rewards are worth it.
The long-term rewards of working on your goals far outweigh the superficial rewards of scrolling through social media, watching Netflix, etc.
Even if you don’t achieve what you initially set out to do, chances are you’ll still be better off than you were before. Why? Because you’ll have learnt a bunch of new skills and life lessons.
Be careful who you share your goals with. Some people delight in stamping all over your goals and crushing your hopes and dreams.
For example, when I was 10 years old, I started attending drama classes outside of school. These classes were a lot of fun and quickly became the highlight of my week.
I remember thinking, “When I grow up, I want to run a drama academy to help boost kids’ confidence”.
I felt inspired by this idea. Drama had helped me come out of my shell and I wanted this for other kids who were lacking confidence. So, I decided to be brave and share my plans with my primary school teacher at the time.
I was expecting Mr D to say, “Good for you, Jane!”. But instead, he said with a smirk, “How do you think you’re going to do that?”
And then he started grilling me with questions . . .
“Where will you get the money from to set this up?”
“Who is going to come to your classes?”
“Where do you plan on running these classes?”
On and on Mr D went.
Ugh. “Just stop Mr D!” I wanted to scream.
I was left feeling crushed.
So, take it from me: Be careful who you share your goals with. Because some people get a kick out of squashing stuff (e.g., your dreams).
But nowadays, there’s a more powerful (and often overlooked) force that can mess with your goals: social media
If you’re constantly checking social media and looking at what other people are doing, that’s time and energy you could have spent working towards your goals. But that’s only part of the story . . .
Social media exposes you to a hodgepodge of content: the best bits of people’s lives, advertising, conspiracy theories, and outrage-inducing influencers. All this noise messes with your goals by subtly shifting and changing your worldview, beliefs, attitudes, and what you view as important in life.
In his brilliant book Stand Out of Our Light: Freedom and Resistance in the Attention Economy, ex-Google strategist and now Oxford-trained philosopher James Williams shares his struggles with this. He states:
“. . . I felt that the attention-grabby techniques of technology design were playing a nontrivial role. I began to realise that my technologies were enabling habits in my life that led my actions over time to diverge from the identity and values by which I wanted to live. It wasn’t just that my life’s GPS was guiding me into the occasional wrong turn, but rather that it had programmed me a new destination in a far-off place that it did not behoove me to visit. It was a place that valued short-term over long-term rewards, simple over complex pleasures.”
He adds:
“…I found myself spending more and more time trying to come up with clever things to say in my social posts, not because I felt they were things worth saying but because I had come to value these attentional signals for their own sake. Social interaction had become a numbers game for me, and I was focused on “winning” – even though I had no idea what winning looked like. I just knew that the more of these rewarding little social validations I got, the more of them I wanted. I was hooked.
. . . I had lost the higher view of who I really was, or why I wanted to communicate with all these people in the first place.”
When you go on social media, you need to realise that there are thousands of highly intelligent people on the other side of the screen and it’s their job to figure out how to capture and exploit your attention.
In short, the values and goals of these big tech companies are not aligned with your values and goals. Facebook’s first research scientist Jeff Hammerbacher summed it up nicely when he said:
“The best minds of my generation are thinking about how to make people click ads . . . and it sucks.”
Take a moment to think of the people who you admire. How would you feel if you saw them spending vast amounts of time distracted and obsessed with social media?
I’ll leave you with this powerful quote from author Adam Gnade:
“Would you respect them [your biggest hero] as much if you saw them hunched over their phone all day like a boring zombie? No, you want them out there in the world doing heroic things, writing that great novel/song/whatever, saving the planet, standing up for the disenfranchised, or whatever else it was that made you love them in the first place. Let’s try to be as good as our heroes.”
Whatever you want in life, work out what you need to do to get there (i.e., the concrete behaviours), and then roll up your sleeves and get started.
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The other day, I was getting my haircut when my hairdresser told me something her 15-year-old son had said. His words took her completely by surprise. He said:
“Mum, I need to try harder this year.”
I hear those words a lot. Try harder.
I hear them from students who want to do better at school and from teachers who are trying to motivate students (“You need to try harder”).
But what does it actually mean to “try harder”?
The problem is that this advice is too vague and abstract.
If you don’t have a clear picture of what ‘trying harder’ looks like, you’re in dangerous territory because you’re attempting to motivate yourself towards an abstraction.
In the book Tiny Habits, Professor BJ Fogg explains the problems associated with motivating yourself to achieve a vague goal. He writes:
“You’ve probably seen a well-meaning public-health poster in the doctor’s office that shows lots of colourful vegetables with the headline: EAT THE RAINBOW!
At first glance, you think: Yes, I need to eat better food. But then you’re not sure what practical steps to take. How much green and how much red? That means salad and apples, right? It can’t mean mint ice-cream and red licorice, can it? You are motivated to “eat the rainbow,” but maybe you don’t know how. You feel frustrated and end up being a little hard on yourself.”
I didn’t want my hairdresser’s son to feel frustrated and annoyed with himself. He clearly had good intentions.
I asked my hairdresser, “What does trying harder look like for your son? If he’s trying harder, what is he doing?”
She said she wasn’t sure. So, I kept asking questions.
“Does it look like him sitting down and testing himself with flashcards before a test? Taking notes in class? Listening to the teacher instead of chatting with his mates?”
The answer was clear. She said, “Listening to the teacher! He needs to start listening to his teachers.”
I also mentioned that it would help if he learnt his teachers’ names (you’d be surprised how many teachers tell me their students don’t know their names).
Remembering a teacher’s name, staying focused on what they have to say, resisting distractions, taking notes and reading your textbook may sound easy, but these are skills that require continuous practice.
If you’re not used to doing them, they can feel hard.
Even with years of practice under my belt, understanding new ideas still feels hard. These days, reading feels like weightlifting for my mind!
After getting my haircut, for the next 24 hours, I kept thinking about those words “try harder”.
Something was bugging me about it because I felt it wasn’t helpful to tell yourself to “try harder”. . . and then, like a bolt of lightning, the answer hit me: my hairdresser’s son doesn’t need to try harder. He needs to focus on doing a few specific hard things.
By ‘specific hard things’, I mean concrete behaviours he can do right now (or at a specific point in time) to improve his understanding of his school subjects.
For example, if he wanted to start a home study routine, here are some concrete behaviours I’d recommend he try:
These are just a few behaviours that come to mind when I think about “trying harder” with your studies.
Doing these concrete behaviours just once won’t make you go from good to great. But you’ll be surprised by how much meaningful progress you can make in a single, effective study session.
We live in a world where comfort and convenience are increasingly normalised. We expect things, including learning, to be easy.
You don’t have to cook (thank you Uber Eats).
You don’t have to move (thank you car).
You don’t have to experience boredom (thank you social media and Netflix).
You don’t even have to use your brain anymore (thank you ChatGPT and Claude).
By outsourcing tasks that require physical and cognitive effort, we may save time, but there are hidden costs.
People are losing their skills, destroying their health, and atrophying their brains, all while being flooded with unhealthy levels of dopamine. I’d even go as far as saying that people are losing their lives and what it means to be human.
In every moment, we have a choice: we can do the easy thing that gives us a quick dopamine hit, or we can do the hard thing that gives us a slow and healthy release of dopamine.
When you wake up, you can scroll on your phone or do some physical activity.
At the end of the day, you can order takeaway that is engineered to light up the reward pathways in your brain, or you can prepare a healthy homemade meal.
When you’ve got a spare 30 minutes, you can watch some YouTube or go for a walk outside.
You can use ChatGPT to write your essay, or you can use your brain and build your skills.
You can talk to an AI chatbot and have a friction-free relationship, or you can organise to meet up with a friend.
Every time you choose the hard thing over the easy thing, you build your confidence. You can trust yourself to do hard things and survive them. Over time, as you build your skills, those hard things don’t feel as hard as they once did.
For instance, if the Internet goes down and you’re not dependent on ChatGPT, you know you’ll be okay. You can rely on yourself to think and entertain yourself (thank you brain).
This is why I’m committing to doing hard things this year. I’m challenging myself, and I know I’ll be better for it.
Just to be clear, I’m not talking about self-harm or inflicting extreme pain on myself.
I’m referring to activities that bring up a cringey discomfort and make me think, “Ahhh, I don’t want to do this!”.
These include activities that require sustained focus and/or mental and physical effort, such as writing an article, going for a run, riding my bike to the shops, and meditating.
The simplest way is to ease into doing those hard things. Turn those hard things into tiny habits.
Here is a list of tiny habits for hard things I’m focusing on doing:
Some of these things may not seem like much, but all of these behaviours require mental and physical effort. Remember, there’s a much easier alternative: sitting, tapping, swiping, and scrolling on your phone.
For instance, I don’t need to chop vegetables and cook my meals. I could eat out or order food to my door. This would save me time and effort (cooking my meals can feel like a part-time job).
But I know I would suffer at some point (physically, mentally, and financially).
Chopping vegetables and cooking take effort, but it helps me cultivate calm. When done with a focused mind (not listening to podcasts or talking on the phone), I really enjoy these activities.
If I were to outsource these activities, I’d be going backwards, because I’d most likely lose my valuable cooking skills over time.
Similarly, writing articles like this one feels hard. But hard doesn’t mean bad. It’s satisfying to focus my mind, wrestle with ideas, and write.
Many of us mistakenly believe that an easy life is a better life. But it’s not. A life where you are constantly pursuing pleasure and taking the easy path can lead to anhedonia.
Anhedonia is the inability to experience pleasure in things that were once pleasurable (e.g., a homecooked meal or a sunset). Some people describe it as life in greyscale.
It turns out the more pleasure we pursue, the more pleasure we need and the more pain we experience.
It may sound counterintuitive, but pursuing hard things makes you feel more motivated and more positive about life.
As humans, we want to challenge ourselves. We’re wired for it.
Psychiatrist Dr Anna Lembke encourages us to take on difficult, even painful, activities as a way of “aligning our primitive wiring with our modern ecosystem”. She writes:
“We are survivors. We’re wired for struggle, especially of physical nature. Yet we live in a world in which we’re largely insulated from pain. And not just pain, but also discomfort of any kind. Everything is supplied to us at the touch of a finger. Now we struggle just to get up off the couch. Our modern ecosystem incentivizes inactivity. Inactivity breeds lethargy. Lethargy breeds anxiety and depression. We must fight against this.”
So, forget trying harder. Work out a few hard things you want to do and focus on doing them instead.
It has made me a calmer, better focused, happier, more mentally flexible, and creative person.
It takes anywhere from 20 to 45 minutes to do this practice, but trust me, this morning practice is time well spent.
It usually feels hard at first, but by the end, I feel strong, confident, and clearer in my thinking. As clichéd as it sounds, this practice helps me be the best version of myself.
What simple morning practice am I talking about?
I’m talking about my movement practice.
Before I do any work (e.g., check my email or messages, read the news, or deliver a presentation), I make myself do some physical activity.
I usually run on a treadmill, ride a stationary bike, or lift heavy weights.
I can’t say I’m leaping out of bed with joy at the thought of exercising. There’s always a little voice in my head that grumbles, “Ugh, do we have to do this?”
But I push forward and lace up my running shoes because I know that by the end, I’ll feel amazing.
Twenty minutes into my movement practice, my husband says he can hear me ‘whooping’ with joy from the other end of the house.
The natural ‘runner’s high’ people talk about is real.
I can relate to Cultural Historian Vybarr Cregan-Reid when he describes his running highs in the following way:
“They are as strong as bootleg whisky. They make you want to stop everyone that you pass and tell them how beautiful they are, what a wonderful world this is, isn’t it great to be alive?”
The amazing thing is that a year ago, I couldn’t run for more than a minute without being completely out of breath. Now I can run for 45 minutes nonstop. And I’m hooked.
How did I get here? And more importantly, how can you cultivate a movement practice that leaves you feeling energised, less stressed, and in a great mood?
Do you remember, as a child, running around the playground, swinging on the monkey bars, and playing games like Chasey?
You did these things naturally and effortlessly, and you enjoyed doing them. No one had to force you to move.
You ran for the sake of running. You ran because it made you feel good and fully alive.
This is what movement does for me. It makes me feel excited about life.
I’ve discovered this is the key to building a long-lasting movement practice: you have to find delight in moving your body. And you have to hang in there for long enough for the delight to show up.
You see, the delight probably won’t be there straightaway. Instead, what you’ll usually find is that there’s some discomfort and resistance for the first 10 – 15 minutes of your movement practice.
But if you persist, trust me, the delight will come knocking at your door and sweep through your house like a group of wild party animals.
Just to be clear, you don’t have to run to experience this delightful feeling. Any moderate-intensity physical activity, such as riding a bike, dancing, and swimming, will do the job.
In the book The Joy of Movement, psychologist Dr Kelly McGonigal makes it clear that you can achieve a natural high from any sustained physical activity.
She says the key to experiencing this ‘exercise induced euphoria’ is to put in the time and effort. She writes:
“You just have to do something that is moderately difficult for you and stick with it for at least twenty minutes. That’s because the runner’s high isn’t a running high. It’s a persistence high.”
The thing about movement is that it takes effort. But that effort is what delivers the delight!
When you do hard things for a sustained period of time, your brain rewards you by serving up a cocktail of feel good chemicals, such as dopamine, endorphins, serotonin, noradrenaline, and endocannabinoids.
From an evolutionary perspective, this makes sense.
Life for our ancient ancestors was hard work and often dangerous. To survive, they had to forage and hunt for food, find water, build shelters, and run from wild predators.
These neurochemical rewards (e.g, dopamine and serotonin) would keep them going. And keep going they did!
Hunter-gatherers clocked up thousands of steps each day. They were constantly on the move because their survival depended on it.
But here’s what I find really interesting . . .
Despite being incredibly active, hunter-gatherers’ brains were wired for comfort and laziness. This wiring served them well, especially when food was hard to obtain. Conserving energy through sedentary behaviour was a survival trait.
This explains why most of us feel resistance to the idea of physical exercise.
Fast-forward 30,000 years to today: our modern environment is completely different from that of our ancient ancestors, but our brains are still the same (i.e. wired for comfort).
Want food? You can order it with the tap of a button. In our modern world, you don’t have to move much, if at all.
Because of our ancient wiring, some resistance to physical activity will always be there. We just have to push ourselves to do the hard things first (e.g., exercise), knowing that the rewards will come if we persist for long enough.
As you start moving your body, during those first few minutes, you may find yourself thinking, “Why am I doing this? This doesn’t feel good!”
To which, I say: Can you feel your heart pounding in your chest? Can you hear yourself huffing and puffing? Is that sweat dropping off your face and onto the ground?
Fabulous! You’re on the right track. Hang in there. It won’t be long before your mood starts to shift in a dramatic way.
I have come to love the feeling of my clothes soaked in sweat after I exercise. There was a time when I thought that was gross. But not anymore.
Those sweaty, stinky clothes are evidence that I’ve worked hard. It’s proof that I pushed myself and the feel good chemicals are flowing through my brain and will continue to do so for the next few hours.
In The Official Dopamine Nation Workbook, psychiatrist Dr Anna Lembke explains what happens at a neurochemical level when you do hard things. She writes:
“While engaging in these kinds of painful activities [exercise, meditation, ice-cold water plunges, etc], our dopamine levels rise slowly over the latter half of the activity and remain elevated for hours afterward before going back down to baseline, without ever going below baseline.”
This is why Dr Lembke starts her day by avoiding her phone and doing the hard things first. She said on a recent podcast interview:
“I won’t even go on my laptop until I’ve exercised, eaten breakfast, I’ve read a paper that gets delivered to my house, I’ve made my bed . . . I’ve done all the things I need to do to centre myself for the day.”
Similarly, I equate my movement practice with getting my brain ready for the day and accessing parts of myself that would otherwise lie dormant.
Sometimes movement helps me to experience a wonderful flow state. I feel in tune with my mind and body. Things just feel easier.
But even if I don’t reach a state of flow, moving helps me be more present and show up as the best version of myself in the other areas of my life, such as my work and when I’m with my family.
My movement practice is something I’ve come to genuinely enjoy. It’s not something I need to rush through to tick off a list.
If you’re reading this and thinking “But I don’t like movement” and “I’m not an athletic person”, I get it because I wasn’t always a super active person.
There was a time when movement felt like a grind. I felt clumsy and awkward. It was something I just had to get done.
So, what led to this dramatic shift in how I related to movement?
I shifted from training for my appearance (to stay lean) to training to feel good.
Psychologists would say I became intrinsically motivated to move rather than extrinsically motivated.
When you’re extrinsically motivated, you’re moving to lose weight, achieve a particular look (e.g., the fitness influencer look), or have a sexy body. You’re trying to reach some place in the future, and it often takes you to a place of misery.
In my early twenties, I became friends with a businesswoman who was also a female bodybuilder. I was inspired by her discipline and focus, so when she invited me to attend a Bodybuilding competition, I jumped at the chance. I thought, “Why not?”
I should point out that this was in the pre-social-media era, when you couldn’t easily watch videos of people flexing their muscles online. You had to go to competitions like these, or watch a documentary (rented from a video store), to get a glimpse into the world of bodybuilding.
As we sat in the audience at the Bodybuilding Championships, one perfectly chiselled body after another walked onto the stage and flexed their muscles. I felt inspired.
Without knowing what went into getting visible abs and perfectly toned bodies like these, I remember thinking, “I want a body like that!”
A couple of hours later, the judges announced the bodybuilding champions, and shortly after, the party kicked off as everyone hit the dance floor, including the bodybuilders I had watched strut their stuff across the stage.
At one point, I found myself dancing next to the Female Bodybuilding Champion. She was holding her massive trophy, and I couldn’t help but notice that her face had a pained expression and she was struggling to move and stay upright.
She’d just been crowned Bodybuilding Champion of the Year, so I thought, “Why is she looking so sad and weak?”
I spun around, told her she looked amazing, and congratulated her. I then asked her (shouting over the loud music) how she was feeling. Her answer took me by surprise. She said:
“I’m so tired and hungry. I just want to go home and eat a pizza!”
That’s when I realised she had been starving herself for the competition, and just like that, the idea of achieving a body like hers quickly vanished from my mind.
To achieve the ‘perfect’ look, bodybuilders and fitness influencers often severely restrict their diets, which can be harmful.
In the book How Not to Die (Too Soon), Professor and Personal Trainer Devi Sridhar states:
“For most women, achieving visible abs requires an extremely low body fat percentage (less than 17 per cent, below the 20-23 per cent healthy range), which is often linked to irregular menstruation, brittle nails, feeling faint and disrupted hormone production.”
So, unless you want to feel faint and constantly crave pizza, think twice before setting a goal to look like a bodybuilding champion or a fitness influencer!
When the focus is on aesthetics, you undermine the joy of movement.
In the DW documentary Muscles – More than Power and Pumping Iron, social media influencer and former Bikini model champion Sophia Thiel shared her experience of training to achieve the ‘perfect’ body. She states:
“When you train for the sake of your appearance, it can quickly tear you apart and take away all the joy that the sport normally brings with it.”
Post competition, Sophia found it difficult to maintain her competitive form and stick to her competition diet. Her weight began to fluctuate, and the nasty online comments about her appearance started to take their toll on her mental health.
At some point, Sophia shifted her focus from her appearance to how lifting weights made her feel. She said:
“Today my motivation for working out is very different. It brings a lot more balance to my life. I can deal with stress better. The way I carry myself is completely different, which gives me self-confidence. My sleep and concentration are better too. In other words, training improves my quality of life.”
Making the mental shift, like Sophia did, from wanting to look good to feeling good, is a total game-changer.
But in our image-obsessed world, it’s easy to lose sight of the mind and mood-altering effects of physical movement (spending less time on social media and unfollowing fitness influencers can help with this mental shift).
Harvard Professor John Ratey sums it up nicely when he says physical exercise is like “a little bit of Prozac and a little bit of Ritalin”. It does wonders for your brain (especially your attention and mood) with no nasty side effects.
To sum up
Instead of reaching for your phone first thing in the morning, try reaching for your running shoes, a set of dumbbells, or a yoga mat.
Developing a morning movement practice is one of the simplest and most powerful things you can do to benefit your brain and improve the quality of your life.
But the key is to find delight in moving for the sake of moving. You need to persist with the movement for long enough – at least 20 minutes – for your brain to reward you with a dose of feel good chemicals.
When movement becomes inherently enjoyable, you’ll find yourself doing it more often. Before you know it, it will be a non-negotiable part of your day. In the words of Dr Kelly McGonigal, “regular exposure to exercise will over time teach your brain to like, want, and need it”.
Image 6: “2013 Fall Classic Natural Bodybuilding Competition – U.S. Army Garrison Humphreys, South Korea – 28 Sep 2013” by USAG-Humphreys is licensed under CC BY 2.0.
Unless you’re a superhero in a Marvel film, no one benefits from exposure to asbestos, lead paint, tobacco, and radioactive substances.
Toxic products are just like toxic people. It’s best to steer clear of them if you can.
If you can’t avoid them, then it’s wise to take precautions and minimise your exposure as much as possible.
Only a small child or a foolish adult would handle asbestos or a radioactive substance with their bare hands.
But I want you to consider that millions of people all around the world are constantly exposing themselves to another class of toxic products and they are unaware of it. What’s unique about these products is that the harms are invisible.
Exposure to these toxic products can result in:
I’m talking about social media platforms, such as TikTok, Facebook, and Instagram.
Over the years, I’ve read extensively on the invisible harms linked with social media. As someone who was an early adopter of Facebook, I’ve seen these harms firsthand.
I was addicted to social media until I read the book Ten Arguments for Deleting Your Social Media Accounts Right Now. I read this book in a day. The book had such a profound impact on me that I deleted all my social media accounts that evening back in November 2020.
I firmly believe now that social media is the mother of all toxic products and it’s time we started relating to it in this way.
As it turns out, I’m not alone in my thinking.
In a 2024 New York Times article, the US Surgeon General Dr Vivek Murthy stated that warning labels should be placed on social media platforms, similar to the warnings that appear on cigarette packs. He wrote:
“It is time to require a surgeon general’s warning label on social media platforms, stating that social media is associated with significant mental health harms for adolescents. A surgeon general’s warning label, which requires congressional action, would regularly remind parents and adolescents that social media has not been proved safe.”
He also wrote:
“Adolescents who spend more than three hours a day on social media face double the risk of anxiety and depression symptoms, and the average daily use in this age group, as of the summer of 2023, was 4.8 hours. Additionally, nearly half of adolescents say social media makes them feel worse about their bodies.”
Mental health issues are just one of many toxic by-products created by social media platforms.
The Center for Humane Technology has created a Ledger of Harms that details the hidden costs linked to social media, including a polluted information ecosystem that makes it hard for people to make sense of complex issues.
Under the heading ‘Making sense of the world: Misinformation, conspiracy theories, and fake news’, it states:
“A broken information ecology undermines our ability to understand and act on complex global challenges from climate change to COVID-19.”
This is why I believe social media is the mother of all toxic products. By fragmenting our attention and impairing our ability to understand complex issues, it becomes increasingly difficult to solve the massive challenges of our time.
We’ve placed too much trust in social media platforms without fully understanding how they work and what these apps are doing to our brains, relationships, and society.
Even if you understand the hidden harms, you may think that they don’t apply to you. That somehow you are immune to the risks.
I’ve lost count of how many times I’ve heard my friends make comments like:
There’s a reason why many parents working at big tech firms like Facebook and Instagram don’t let their children use the apps they work on.
It’s because they know these platforms cause harm.
For too long, we have naively trusted social media to be on our side. We believe what we see in our feed is a reflection of society. But it’s not.
Your feed is curated by the algorithm to keep you clicking, scrolling, and posting for as long as possible. This is why it feeds you outrageous content. Outrageous content hijacks your amygdala (the fear centre of your brain) and captures your attention.
The more data these companies can extract from you, the more profit they make. That’s the business model of Big Tech.
Put simply, Big Tech does not care about your wellbeing. It doesn’t care about supporting you with your goals or presenting you with accurate information that will help you make sense of the world.
As Philosopher James Williams writes in his book Stand Out of Our Light:
“There’s a deep misalignment between the goals we have for ourselves and the goals our technologies have for us.”
It’s time we said enough is enough to these Silicon Valley tech bros and their relentless pursuit of amassing more and more wealth through their addictive platforms at the expense of our collective wellbeing.
It’s painfully clear that a small handful of tech companies are hurting millions of people and bringing down society. As Jaron Lanier states:
“Bringing down a society to get rich is a fool’s game and Silicon Valley is acting foolish.”
These tech bros got rich because they captured our attention and we gave them our data. But we don’t have to put up with this. There is another way.
The Australian government is leading the way with a social media ban for under-16s. It’s a bold move that Big Tech companies are not happy about.
From December 10, all Australians under the age of 16 will be banned from using social media, such as TikTok, Instagram, Facebook, X, and Snapchat.
But why should this ban only apply to teens under 16?
Everyone would be better off by taking a break from these platforms.
As young people move away from social media, I encourage everyone, especially parents, teachers, and older siblings, to try taking a break from these apps too.
Your self-imposed social media ban doesn’t have to be forever. It could be for just 30 days.
If you’re thinking, “30 days! Why so long?”, here’s why . . .
You need to be off social media for a while to clear your head and see how crazy it all is.
What I discovered by deleting the apps is that when I used them they scrambled my brain. When I was on the platforms, they made me performative, jealous, and desperate for attention.
But it’s difficult to see it when you’re under the spell of these mind controlling platforms. Like a person exiting a cult or sobering up from alcoholism, you need to step back and gain some distance to recognise the toxic impact it’s having on you.
If, after 30 days, you feel stronger without social media in your life, you have the option of extending your ban. Or you can delete your accounts. The choice is yours.
There are several other reasons why taking an extended break from social media is well worth doing.
Firstly, this is a powerful way to show solidarity with young Australians as they go cold turkey on addictive tech.
This transition won’t be easy, especially for heavy users of the apps. By joining the under-16s in taking a break from the apps, we can better understand what they’re experiencing and offer support and compassion.
It’s also an opportunity to get to know ourselves better and live more authentic and free lives.
In Ten Arguments for Deleting Your Social Media Accounts Right Now, Jaron Lanier says:
“To free yourself, to be more authentic, to be less addicted, to be less manipulated, to be less paranoid…for all these marvelous reasons, delete your accounts.”
Big tech companies want you to think that without social media, there will be no internet or support groups to help you through tough times. That you will be isolated and lonely without their apps.
But don’t believe the lies.
The Internet will still be there to use and explore. You’ll have chat groups, friends you can email, text, and call, and meet-ups you can attend.
Trust me when I say this: you will adjust and get to know yourself better by taking a break from social media.
Whether you are forced to get off social media by the government or you voluntarily decide to take an extended break, here are my suggestions for a smooth transition off these addictive platforms:
Initially, leaving social media will feel hard. You will find yourself picking up your phone to open the app to start scrolling, but it won’t be there.
You will most likely feel a sense of loss (I did). Expect to feel restless and irritable to begin with.
But these feelings will pass.
What is happening is your brain is adjusting to a new, lower level of mental stimulation. It’s adjusting to a world where it doesn’t constantly receive quick hits of dopamine.
At some point, the discomfort will disappear and be replaced with a feeling of calm.
During this time of adjustment, treat yourself with extra care. Spend time outdoors, go for walks, get good sleep, fuel up on nutritious meals, and do things with your hands (write, draw, colour in, etc).
Engage in activities that connect you to yourself, others and the world around you.
When you engage in healthy lifestyle practices, your brain releases a balanced cocktail of chemicals (including dopamine), which leaves you feeling good rather than anxious.
When you wake up, resist the urge to check your phone right away. Even if you don’t have social media on your device, there are plenty of other ways to get quick dopamine hits, like messaging friends, checking your email, or reading the news.
When you check your phone or email first thing, it puts you in reactive mode. You also risk crashing your dopamine system, leaving you feeling sluggish and flat.
I like to start the day with some form of physical activity, such as going for a run on my treadmill or riding my bike, or tidying up my space. These activities provide a slow release of dopamine, helping set me up for the day ahead.
Some academics say generative AI is like crack cocaine for social media addicts. For this reason, it doesn’t make sense to replace social media with an anthropomorphic chatbot (e.g., ChatGPT) that sycophantically tells you what you want to hear and provides a friction-free ‘relationship’.
Life and human relationships are messy. But unlike AI chatbots, these things are real.
Time gained by stepping away from social media is best spent in the real world with real humans.
Be proactive about your social life. Text or email your friends to organise catch-ups. Take delight in hearing about what they’ve been up to.
Instead of getting a picture-perfect, curated version you’d see online, you’re more likely to receive a raw and refreshingly honest account of what’s been happening in your friend’s life.
Without social media, you’ll find yourself with a lot more free time. Use that free time to teach yourself a new skill or explore a new topic.
When I left social media, I joined a local Yoga studio, upped my kitchen game (learning how to cook delicious plant-based meals) and enrolled in free online courses that would increase my knowledge and skills.
How will you get your news? By heading straight to online news sites.
I have several online news sites loaded into my streamdeck to stay up-to-date with what’s going on in the world (e.g., Democracy Now, Al Jazeera, Guardian, All Sides, and ABC). All I need to do is hit a button, and I’m reading the news with the peace of mind that I’m no longer in a filter bubble.
There will be times when you feel lonely, bored, and sad. Instead of trying to suppress or numb these emotions, journal or draw what you’re feeling and thinking.
You could also write a letter to yourself. If you don’t know what to write, here are some prompts to get you started:
Whatever you would normally post and share, you’re now sharing with an audience of one: yourself. The good thing is there’s no need to worry about offending anyone or being cancelled. You can fully express yourself without the fear of being judged by others.
There are many toxic products in the world that we need to be aware of, and social media is another one of them. We need to treat it with extreme caution, as no one is immune to the harms caused by these platforms.
In the book The Anxious Generation, Dr Jonathan Haidt asks the question:
“What would the sages advise us today about managing our phone-based lives? They’d tell us to get off our devices and regain control of our minds.”
Australian teenagers under 16 will soon be banned from social media, but the rest of us can choose to leave the platforms freely.
In the spirit of reclaiming your mental freedom, I challenge you to run a tiny experiment where you refrain from using social media for at least 30 days.
As your brain adapts to a lower level of stimulation, you’ll experience a sense of freedom, satisfaction, and calmness. You’ll notice your life force, energy, and focus returning to you once again.
