I used to live with this nagging feeling that I wasn’t quite enough.
Not smart enough.
Not pretty enough.
Not successful enough.
This feeling of inadequacy drove me to work in unsustainable and unhealthy ways. I felt desperate to make something of myself in this world.
It took doing a PhD to make me realise why I felt this way and learn how to escape the trap of workaholism and materialism.
Now I can say that I feel satisfied with myself and my lot in life. I am enough. I have enough. I feel successful according to my own definition and metrics of success.
In this article, I share a cautionary tale and a radical approach that can help you feel successful just as you are.
A cautionary tale: Selling the dream of success
When I was a university student, my good friend became a rep for a multi-level marketing company.
This gave me a glimpse into a world of people at a whole other level of desperation to become “successful” according to Capitalism’s definition of success (i.e., having lots of money and material goods).
As a poor law student, I was invited to several multi-level marketing ‘parties’. The aim of these parties was to get you to buy the products (e.g., makeup, skin creams, and vitamin supplements).
There were also more hardcore gatherings that focused on signing you up to become a rep for the multi-level marketing company, so you’d recruit more people to the scheme and sell more products.
A rep high up in the multi-level marketing company would facilitate these recruitment drives in the comfort of my friend’s family home.
The reps were always impeccably dressed as they sold a grandiose vision of being a sales rep (e.g., international travel, limousine rides, and a life of leisure).
The underlying message being peddled was:
“If you join us, you’ll be making money in your sleep!”
It sounded too good to be true. And that’s because it was.
This particular multi-level marketing company encouraged the reps to engage in personal development through reading.
My friend’s reading list included titles such as Reject Me – I Love It!, How to Win Friends and Influence People, and The 7 Habits of Highly Effective People.
Taped to the walls of her family’s home were cut-out pictures from magazines of luxury cars, cruise ships, and attractive women dressed in stylish clothes. Smack bang in the centre of the wall was a massive hand-drawn picture of a diamond.
When I asked why these images were on the walls, I was told they were reminders of why they were working so hard. The walls were like a massive vision board for the family. These images represented what a “successful” life looked like.
These images made me feel sad and uneasy, because in my eyes, my friend had already achieved so much in her life. She was already successful.
It was even more unsettling when the selling of products moved beyond the multi-level marketing parties and into informal social gatherings.
One social gathering I will never forget. It haunts me to this day.
For some context, I was in my early twenties, and I felt quite insecure about my appearance. Like most young people, I was still figuring out who I was, and what I wanted to do with my life.
So when my friend casually pointed out after a meal that I had bad acne, but she had a skin cream she could sell me, this left me feeling hurt and confused.
I was in a difficult position: did I purchase the expensive skin cream to maintain our relationship? Or did I say no to buying the skin cream, embrace my acne, and potentially hurt my friend’s feelings in the process?
It was a difficult and messy situation I wouldn’t wish on any young person.
My younger self didn’t have the skills or tact to handle this situation with the care it needed, and sadly, our friendship didn’t survive.
Fast forward to today…
I understand why my younger self felt so confused during this period. I can clearly see the lies the multi-level marketing company pushed.
Before I go any further, I want to be clear that my friend and her family, who were reps for this multi-level marketing company, had no malicious intent.
They were good people who were desperate to make a better life for themselves. They were victims of a predatory corporate structure that peddled a bunch of lies to hook people in.
One of the big lies that this multi-level marketing company pushed was the idea that ‘You’re not enough’.
Another big lie was that to be happy and successful, you need a flash car, a fancy house, and lots of money. Oh, and don’t forget the expensive skin creams.
If you don’t have those things, you’re a loser. So, you better hop to it and start selling products and recruiting reps!
Of course, this isn’t just the world of multi-level marketing companies. This is the dominant message of mainstream consumer culture and advertising.
In our lives, we may not be selling skin creams and vitamins for a multi-level marketing company, but we are trading our time and life energy for money. Money that can buy us stuff that advertisers convince us we need.
Here’s the thing you need to understand about advertising…
Ads don’t just sell us products. They sell us particular ideas of success. They tell us what we should value and what is normal. They tell us how we should live our lives.
In the world of advertising:
Stuff = Happiness = Success
But we should pause and question these ideas. Why? Because the research paints a very different picture of what brings us happiness and fulfilment (Spoiler alert: it’s not more stuff).
The high price of materialism
The pictures of luxury goods that were taped to the walls of my friend’s home illustrated what all of us are told to value.
We live in a consumeristic and capitalist culture that celebrates materialistic values. This set of values focuses on extrinsic pursuits such as striving to obtain money, possessions, and an attractive appearance.
Living in this culture, it’s extremely difficult to not internalise these values.
However, research shows that being highly oriented towards materialistic values is harmful to psychological health and personal wellbeing.
Why would it be that pursuing diamonds, nice clothes, and social status fails to make us happy?
In his book The High Price of Materialism, Social Psychologist Dr Tim Kasser argues that our wellbeing comes from satisfying our core psychological needs (i.e., needs for security, competence, and connections to others) and orienting one’s life around materialistic pursuits is a poor way to get these needs met.
Other research has found that once our basic to moderate needs are met, more stuff doesn’t bring us additional happiness.
Evidence for this is all around us. Just look at Billionaires like Elon Musk, Donald Trump, and Sam Altman. Do these people look happy to you?
The people above look restless and miserable, except for Australian gardening show host, Costa Georgiadis (Note: he is not a billionaire and I can’t imagine he’s aspiring to become one).
Others have argued that the reason wealthy people can have so much but still not be happy is because their expectations keep rising. In other words, the more you have, the more you want more.
This is why the author of the book The Psychology of Money, Morgan Housel, argues that the most valuable financial skill you can have is not budgeting but not having to impress other people.
That’s right. Not having to impress other people is the most valuable financial skill you can cultivate.
If you can determine what success means to you, then you free yourself of the trap of trying to get other people’s attention by acquiring more and more fancy stuff.
Not feeling the need to impress other people is a goal well worth pursuing, especially when you realise that no one cares about your house, car and stuff as much as you do.
Defining success on your own terms
I want to invite you to join me in a world where I’m enough, and you’re enough.
In this world, if you do the work, you can feel successful, just as you are, today.
You don’t have to wait until you reach the top spot in your class, school, sport, or company. You don’t even need a lot of money or stylish clothes.
How can we feel successful just as we are, with all our imperfections?
In his excellent book Where the Light Gets In, mindset coach Ben Crowe says the secret is to live in alignment with your values and create your own metrics for success.
He believes that if you live in alignment with your values, you are successful. Simple as that.
Instead of plastering your walls with images of all the material items you dream of having, Crowe encourages us to develop a ‘Success list’. The question to ask yourself is,
“How do I know when I’m being successful?”
Before you can answer this, you need to get clear on what you value (i.e., what’s most important to you).
For me, I value my freedom, health, growth and learning, relationships, and community.
With these values in mind, I know I’m being successful when:
- I wake up and exercise for an hour before doing any work.
- I prepare healthy home-cooked meals for my family.
- I am walking and working at my treadmill desk.
- I get up after sitting in a chair every 20-30 minutes and move my body for 5 minutes.
- I make time to catch up with my friends and family.
- I get to decide what I do with my day (I’m my own boss).
- I’m attending community events and speaking up on the issues I care about.
- I spend my mornings writing about ideas that are important to me.
- I am creating mind maps on books I read.
Crowe describes what he believes to be a ‘successful life’. He writes:
“It’s a world full of relationships, experiences and memories. A world of confidence and happiness. Most importantly, it’s a world where we determine what success means for ourselves, not by anyone else’s measure. And finally, it’s where success can be in the present moment, not in some future state we may never arrive at.”
Instead of focusing on what you want to have, you’re focus is on how you want to be and the behaviours you need to engage in to be that person.
Final thoughts
I’m not sure if my friend ever made it to the top tiers of the multi-level marketing company, but if she did, I know the feeling of satisfaction or happiness wouldn’t have lasted long.
I once heard Hollywood Psychotherapist Phil Stutz say in an interview, “You’ll never be satisfied in our [Capitalist] culture”.
Just as a multi-level marketing company is set up to make those at the bottom feel desperate to achieve more, consumer culture is designed so most of us never feel satisfied with what we have.
The only path to happiness and fulfilment is to create our own metrics for success; otherwise we will constantly want more because of the powerful influence of advertising.
In the fictional book Alan Opts Out, advertising executive Alan thinks to himself:
“What was an ad man, really, but a homegrown terrorist, convincing people that their lives were not worth living unless they bought new stuff?”
This same advertising executive comes to the conclusion that “you can get by with less than what you have” and that most of us would be happier if we did.
When you feel like you’re enough, you feel happy with yourself and your lot in life. You’re more at ease with yourself. You still want to get out of bed and do stuff, but that desperate energy to get more and be more doesn’t surge through your body.
There’s no need to wait until you get a great job, reach a certain number of subscribers, or earn a PhD to feel successful. Create your ‘Success list’ and start feeling successful today.


























