Flexing my thrift muscle: How to feel rich without having a lot

Flexing my thrift muscle

The ancient text the Tao Te Ching states:

“He who knows he has enough is rich.”

So I’ve been experimenting with this idea. I’ve been flexing my thrift muscle and making do with what I already have.

Discovering the abundance of less

When I was working on my PhD, I discovered how to feel rich without having a lot.

I came across a simple graph that changed the way I viewed the world: The Wundt Curve of Satisfaction.

Enough point

This graph illustrates the relationship between satisfaction and stimulation from consumption. Let me explain how it works . . .

When consumption levels are relatively low, the satisfaction experienced is quite high. But there’s this point at the top of the curve where you feel totally satisfied with what you have (the comfort zone). Let’s call this point the Enough Point.

But once you go beyond the Enough Point, the returns start to diminish. As you purchase your 27th pair of shoes, you feel satisfied for about 30 seconds and then you think ‘meh!’. You don’t feel as excited as you did when you purchased your first and second pair of shoes.

So up to a point more is more, but beyond the Enough Point, more is less.

Why do I share this with you?

Because we live in a culture that encourages us to spend up big.

Advertisers bombard us with messages that tell us if we want to be happy and successful we need to consume stuff. And lots of it.

The job of advertisers is to construct a world that makes us want stuff that we don’t need. They tap into our desire to have more.

Advertisers also create new needs that may not have existed in us until the ad came along. Have you ever picked up an IKEA catalogue and suddenly you felt the need to have a new piece of furniture or a brand new study space?

This is the power of advertising.

You felt good about your life just a minute ago. But now you’re feeling dissatisfied? What’s with that?

In short, advertising can seriously mess with our minds, our happiness and our Enough Point.

It turns out the secret to happiness is simple. And it’s free (or very cheap). If you want to know what it is, read on!

My new thrifty habits

According to Dr Timothy Miller if you want to be happy and content, then you need to start wanting what you already have. In other words, you need to find your Enough Point.

Over the last few months, I’ve created several new thrifty habits around saving money and appreciating what I have.

The following habits have helped me to reconnect to my Enough Point:

1. Cooking up a storm

cooking at home

I discovered a great new place to eat at. It’s called The Kitchen. My home kitchen!

With a lot of my work being cancelled due to COVID-19, I had the time and energy to cook. So cook I did!

My husband and I have only ordered takeaway two times in the past eight weeks (Thai and Indian). This is a big deal as we’d usually get takeaway at least once a week.

By eating at home, it gave our taste buds a chance to reset (research shows that it takes 10 days for your taste bud cells to repopulate). We now appreciate the flavours of fresh produce and our cravings for take away have significantly decreased.

Estimated savings: $350

2. Growing vitamins at our backdoor

My husband Peter has always enjoyed growing vegetables in his spare time. But he ramped things up when COVID-19 hit. Every spare moment he had, he would be out in the garden planting vegetables!

I have to say, our garden looks amazing. But the best thing has been all the wonderful chemical free, nutrient dense produce!

Peter does 99% of the hard work in the garden. It’s my job to provide emotional support (“Great job! Keep going Pete!”) and turn the produce into delicious meals.

Estimated savings: $500

3. Shopping from my pantry

Every time I throw away food, I imagine I’m throwing away my hard earned money. It’s a painful thought!

But when you throw away food, it’s not only food and money that you waste. You waste all the resources that went into producing the food in the first place.

So I created a fun game to not let any food in my fridge and pantry go to waste. I tried to see how creative I could be with my cooking by shopping from my pantry and using up what I had (thereby avoiding going to the shops for as long as possible).

The old apples on the counter became apple crumble. The dried kidney beans became a chilli bean dish. The ripe bananas were turned into muffins.

Estimated saving: $200

4. Free entertainment

Instead of signing up to Netflix, we use Kanopy. This is a collection of movies and documentaries that you can access for free if you have a library card. My local library also offers a Click and Collect service, so I order new books and pick them up once a week.

Estimated savings: $150

5. Loving my clothes

I had developed a bad habit of going op shopping for clothes every week. My desire for clothing was insatiable. I was addicted to finding a bargain.

Sure, you could argue it was just a bit of fun. I was only spending $5-$20 each time (hardly a fortune, right?). But I was doing it every week. Some serious coin was starting to add up.

I knew I had a problem.

So one afternoon, I went through my closet (piece by piece) and examined every item. Some items needed repairing. Others just needed a good iron. I soon realised I had more than enough clothing. It was time to start loving what I already had.

Whenever I now feel the urge to buy clothes, I repeat my mantra:

“Enough. I have enough.”

I also think about the new clothing item after it’s been worn a few times. I visualise it being tossed in the washing basket. I know from experience, it only takes a few days for the shine and novelty to wear off.

These strategies seem to have worked. It’s been two months and I haven’t purchased any clothing.

Estimated savings: $250

6. Free university courses

Instead of mindlessly shopping for clothes, I started learning new skills. I signed up to a couple of MOOCs (Massive open online courses).

MOOCs allow you to study at some of the best universities around the world (e.g. MIT, Stanford and Harvard) without leaving your home and spending a single cent. All you need is a computer, Internet connection, pen and paper and you’re good to go!

For an extensive collection of free MOOCs and reviews check out Class Central.

Estimated savings: $500

7. Creating my home gym

home gym

Physical movement is a big part of my life. It’s something I prioritise above everything else because it makes me feel, think and learn better. It also makes me a kinder, much more focused and disciplined person.

So before COVID-19 restrictions kicked in, I was happily spending $55 a week on a gym membership. I considered this a non negotiable expense. It was critical for my health and well-being.

But when the gym closed, I realised I could easily workout at home. I had collected a few bits of equipment over the years (e.g. dumbbells, stretch bands, and a yoga mat). With the help of a couple of fitness apps, I devised my own exercise program.

I also explored other (more fun) ways to exercise, including taking part in regular virtual dance parties with friends and going on bike rides.

Estimated savings: $450

Final thoughts

It turns out you don’t need to have a lot of money or a big fancy house to feel rich. Why? Because freedom from desire is what makes you feel rich. It allows you to focus on things other than things: developing quality relationships, your intellect and new skills.

None of these things require material wealth. Just a curious mind and a willingness to learn (and make mistakes). As Art Buchwald once said:

“The best things in life aren’t things.”

I feel incredibly grateful for the life I have. So here’s to flexing our thrift muscles!

How do you flex your thrift muscle? Is there anything you do to save money? Feel free to share your tips below.

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You are enough just as you are

I used to live with this nagging feeling that I wasn’t quite enough.

Not smart enough.
Not pretty enough.
Not successful enough.

This feeling of inadequacy drove me to work in unsustainable and unhealthy ways. I felt desperate to make something of myself in this world.

It took doing a PhD to make me realise why I felt this way and learn how to escape the trap of workaholism and materialism.

Now I can say that I feel satisfied with myself and my lot in life. I am enough. I have enough. I feel successful according to my own definition and metrics of success.

In this article, I share a cautionary tale and a radical approach that can help you feel successful just as you are.

A cautionary tale: Selling the dream of success

When I was a university student, my good friend became a rep for a multi-level marketing company.

This gave me a glimpse into a world of people at a whole other level of desperation to become “successful” according to Capitalism’s definition of success (i.e., having lots of money and material goods).

As a poor law student, I was invited to several multi-level marketing ‘parties’. The aim of these parties was to get you to buy the products (e.g., makeup, skin creams, and vitamin supplements).

There were also more hardcore gatherings that focused on signing you up to become a rep for the multi-level marketing company, so you’d recruit more people to the scheme and sell more products.

A rep high up in the multi-level marketing company would facilitate these recruitment drives in the comfort of my friend’s family home.

The reps were always impeccably dressed as they sold a grandiose vision of being a sales rep (e.g., international travel, limousine rides, and a life of leisure).

Selling the dream of the MLM lifestyle

The underlying message being peddled was:

“If you join us, you’ll be making money in your sleep!”

It sounded too good to be true. And that’s because it was.

This particular multi-level marketing company encouraged the reps to engage in personal development through reading.

My friend’s reading list included titles such as Reject Me – I Love It!, How to Win Friends and Influence People, and The 7 Habits of Highly Effective People.

Reject me - I love it

Taped to the walls of her family’s home were cut-out pictures from magazines of luxury cars, cruise ships, and attractive women dressed in stylish clothes. Smack bang in the centre of the wall was a massive hand-drawn picture of a diamond.

When I asked why these images were on the walls, I was told they were reminders of why they were working so hard. The walls were like a massive vision board for the family. These images represented what a “successful” life looked like.

These images made me feel sad and uneasy, because in my eyes, my friend had already achieved so much in her life. She was already successful.

It was even more unsettling when the selling of products moved beyond the multi-level marketing parties and into informal social gatherings.

One social gathering I will never forget. It haunts me to this day.

For some context, I was in my early twenties, and I felt quite insecure about my appearance. Like most young people, I was still figuring out who I was, and what I wanted to do with my life.

So when my friend casually pointed out after a meal that I had bad acne, but she had a skin cream she could sell me, this left me feeling hurt and confused.

Preying on my insecurities

I was in a difficult position: did I purchase the expensive skin cream to maintain our relationship? Or did I say no to buying the skin cream, embrace my acne, and potentially hurt my friend’s feelings in the process?

It was a difficult and messy situation I wouldn’t wish on any young person.

My younger self didn’t have the skills or tact to handle this situation with the care it needed, and sadly, our friendship didn’t survive.

Fast forward to today…

I understand why my younger self felt so confused during this period. I can clearly see the lies the multi-level marketing company pushed.

Before I go any further, I want to be clear that my friend and her family, who were reps for this multi-level marketing company, had no malicious intent.

They were good people who were desperate to make a better life for themselves. They were victims of a predatory corporate structure that peddled a bunch of lies to hook people in.

One of the big lies that this multi-level marketing company pushed was the idea that ‘You’re not enough’.

Another big lie was that to be happy and successful, you need a flash car, a fancy house, and lots of money. Oh, and don’t forget the expensive skin creams.

If you don’t have those things, you’re a loser. So, you better hop to it and start selling products and recruiting reps!

Of course, this isn’t just the world of multi-level marketing companies. This is the dominant message of mainstream consumer culture and advertising.

In our lives, we may not be selling skin creams and vitamins for a multi-level marketing company, but we are trading our time and life energy for money. Money that can buy us stuff that advertisers convince us we need.

Here’s the thing you need to understand about advertising…

Ads don’t just sell us products. They sell us particular ideas of success. They tell us what we should value and what is normal. They tell us how we should live our lives.

In the world of advertising:

Stuff = Happiness = Success

But we should pause and question these ideas. Why? Because the research paints a very different picture of what brings us happiness and fulfilment (Spoiler alert: it’s not more stuff).

The high price of materialism

The pictures of luxury goods that were taped to the walls of my friend’s home illustrated what all of us are told to value.

We live in a consumeristic and capitalist culture that celebrates materialistic values. This set of values focuses on extrinsic pursuits such as striving to obtain money, possessions, and an attractive appearance.

Living in this culture, it’s extremely difficult to not internalise these values.

However, research shows that being highly oriented towards materialistic values is harmful to psychological health and personal wellbeing.

Why would it be that pursuing diamonds, nice clothes, and social status fails to make us happy?

In his book The High Price of Materialism, Social Psychologist Dr Tim Kasser argues that our wellbeing comes from satisfying our core psychological needs (i.e., needs for security, competence, and connections to others) and orienting one’s life around materialistic pursuits is a poor way to get these needs met.

Other research has found that once our basic to moderate needs are met, more stuff doesn’t bring us additional happiness.

Evidence for this is all around us. Just look at Billionaires like Elon Musk, Donald Trump, and Sam Altman. Do these people look happy to you?

The people above look restless and miserable, except for Australian gardening show host, Costa Georgiadis (Note: he is not a billionaire and I can’t imagine he’s aspiring to become one).

Others have argued that the reason wealthy people can have so much but still not be happy is because their expectations keep rising. In other words, the more you have, the more you want more.

This is why the author of the book The Psychology of Money, Morgan Housel, argues that the most valuable financial skill you can have is not budgeting but not having to impress other people.

That’s right. Not having to impress other people is the most valuable financial skill you can cultivate.

If you can determine what success means to you, then you free yourself of the trap of trying to get other people’s attention by acquiring more and more fancy stuff.

Not feeling the need to impress other people is a goal well worth pursuing, especially when you realise that no one cares about your house, car and stuff as much as you do.

Defining success on your own terms

I want to invite you to join me in a world where I’m enough, and you’re enough.

In this world, if you do the work, you can feel successful, just as you are, today.

You don’t have to wait until you reach the top spot in your class, school, sport, or company. You don’t even need a lot of money or stylish clothes.

How can we feel successful just as we are, with all our imperfections?

In his excellent book Where the Light Gets In, mindset coach Ben Crowe says the secret is to live in alignment with your values and create your own metrics for success.

Where the light gets in

He believes that if you live in alignment with your values, you are successful. Simple as that.

Instead of plastering your walls with images of all the material items you dream of having, Crowe encourages us to develop a ‘Success list’. The question to ask yourself is,

“How do I know when I’m being successful?”

Before you can answer this, you need to get clear on what you value (i.e., what’s most important to you).

For me, I value my freedom, health, growth and learning, relationships, and community.

My values

With these values in mind, I know I’m being successful when:

  • I wake up and exercise for an hour before doing any work.
  • I prepare healthy home-cooked meals for my family.
  • I am walking and working at my treadmill desk.
  • I get up after sitting in a chair every 20-30 minutes and move my body for 5 minutes.
  • I make time to catch up with my friends and family.
  • I get to decide what I do with my day (I’m my own boss).
  • I’m attending community events and speaking up on the issues I care about.
  • I spend my mornings writing about ideas that are important to me.
  • I am creating mind maps on books I read.

 

Crowe describes what he believes to be a ‘successful life’. He writes:

“It’s a world full of relationships, experiences and memories. A world of confidence and happiness. Most importantly, it’s a world where we determine what success means for ourselves, not by anyone else’s measure. And finally, it’s where success can be in the present moment, not in some future state we may never arrive at.”

Instead of focusing on what you want to have, your focus is on how you want to be and the behaviours you need to engage in to be that person.

Final thoughts

I’m not sure if my friend ever made it to the top tiers of the multi-level marketing company, but if she did, I know the feeling of satisfaction or happiness wouldn’t have lasted long.

I once heard Hollywood Psychotherapist Phil Stutz say in an interview, “You’ll never be satisfied in our [Capitalist] culture”.

Just as a multi-level marketing company is set up to make those at the bottom feel desperate to achieve more, consumer culture is designed so most of us never feel satisfied with what we have.

The only path to happiness and fulfilment is to create our own metrics for success; otherwise we will constantly want more because of the powerful influence of advertising.

In the fictional book Alan Opts Out, advertising executive Alan thinks to himself:

“What was an ad man, really, but a homegrown terrorist, convincing people that their lives were not worth living unless they bought new stuff?”

This same advertising executive comes to the conclusion that “you can get by with less than what you have” and that most of us would be happier if we did.

When you feel like you’re enough, you feel happy with yourself and your lot in life. You’re more at ease with yourself. You still want to get out of bed and do stuff, but that desperate energy to get more and be more doesn’t surge through your body.

There’s no need to wait until you get a great job, reach a certain number of subscribers, or earn a PhD to feel successful. Create your ‘Success list’ and start feeling successful today.

Do you ever feel like you’re running at full speed down a mountain?

This is what my life used to feel like.

I was always in a rush.
Always cutting it fine.
Often running late.

I was late for class.
Late for dinner at friends’ houses.
Late for meetings.

In my world, being late was the norm. It was perfectly acceptable to drag your feet and rock up an hour late to an event.

So, I had to learn the hard way.

One morning, I was running late for school. I rocked up to form room three minutes late, and I knew straight away I was in trouble.

My form room teacher said:

“Jane, go to student services to get a late note. You’ve been late too many times. It’s not good enough”.

When you were told to go to student services, this was bad news. You were being told to do the walk of shame.

I pleaded with her:

“Please, no! Come on! It was my dad’s fault. He was late in driving me to school. My dad is always running late”.

My form room teacher wasn’t buying my excuses.

To this day, I can still remember that walk to student services. I felt frustrated and stressed out of my mind.

It wasn’t fun being late all the time. I wanted to be on time and feel less rushed and more in control. But I had no idea how to break this bad habit.

One thing was clear to me: people weren’t happy when I was late. People would get annoyed. Passive aggressive vibes were always coming my way.

Fast forward 20 years: I’m no longer someone who is always running late and rushing around. I’m certainly not perfect, but I can say I’ve come a long way.

From my experience, I can tell you it’s exhausting being someone who is always running late for things. When you live like this, you add so much unnecessary stress, drama, and anxiety to your day.

Your days take on a frenetic feel as you rush from one thing to the next.

But there’s also a larger cost to society.

This is what the famous Good Samaritan study examined. It looked at how being rushed and time pressured impacted people’s behaviour and thought processes.

In this fascinating study, researchers conducted a psychological experiment with a group of theology students who were training to be church ministers. This was one of those psychological experiments where participants were deceived (they were told the researchers were studying one thing when they were studying something else). Here’s what happened . . .

The participants were told they were participating in a study on jobs for theology students and were asked to fill in some questionnaires (this was the bogus part of the experiment).

The real experiment took part in the next phase . . .

After the questionnaires were filled in, the participants were told they had to deliver a presentation in another university building, which was a short walk away. The students were instructed they would need to tell the story of the Good Samaritan (a story about a Samaritan who helps a stranger who has been robbed, beaten up by bandits and left half dead).

They were handed a map and provided instructions on how to get to the building, which involved passing through a dim, dingy, and drab alley.

Students were placed in one of three groups:

• High-hurry group
• Intermediate-hurry group
• Low-hurry group

After they were handed the map, the students in the high-hurry condition were told:

“Oh, you’re late. They were expecting you a few minutes ago. We’d better get moving. The assistant should be waiting for you, so you’d better hurry. It shouldn’t take but just a minute.”

Students in the intermediate-hurry group were told:

“The assistant is ready for you, so please go right over.”

Students in the low-hurry group were told:

“It’ll be a few minutes before they’re ready for you, but you might as well head on over. If you have to wait over there, it shouldn’t be long.”

Stay with me because here’s where things get interesting . . .

While the participants walked to the building where they’d be delivering the Good Samaritan story, they encountered a slumped victim in the alley. This victim was a plant by the researchers.

The victim was an actor who was pretending to be someone in need of help. The actor wore shabby clothes and was slumped in the doorway with his head down and eyes closed. He wasn’t moving.

All the students encountered this actor. As the students walked past, the actor coughed twice and groaned (you couldn’t miss him!).

The participants didn’t know that their behaviour was under surveillance. The researchers observed how the students in each group responded to the actor. Did the participants help the man slumped in the doorway? And if so, how did they help?

Which group do you think was more likely to help the man?

Here’s what they found . . .

Low-hurry group: 63% offered help
Intermediate-hurry group: 45% offered help
High-hurry group: 10% offered help

The researchers concluded:

“A person not in a hurry may stop and offer help to a person in distress. A person in a hurry is likely to keep going. Ironically, he is likely to keep going even if he is hurrying to speak on the parable of the Good Samaritan, thus inadvertently confirming the point of the parable. (Indeed, on several occasions, a seminary student going to give his talk on the parable of the Good Samaritan literally stepped over the victim as he hurried on his way!).”

As an aside, after the experiment, the participants took part in a debriefing session where they were told what the research was actually about. The researchers made it clear that they were studying the social forces (i.e. the conditions) a person finds themselves in, and they were not passing judgment on the students’ behaviour.

Control the controllables

In life, we can’t always control the conditions we find ourselves in (e.g., a workplace that imposes a ridiculous workload on staff). But some things are often within our control that we can do something about to be less rushed and time pressured.

Doing these things can help us to feel more present, have greater awareness of our surroundings, feel calmer and less stressed, and experience more control of our time.

I’m going to share with you some habits, ideas, and practices you can implement to help you in this area. I’ll start with the simplest habits before progressing to the deeper, more complex practices.

Wear a basic watch

One of the best tools you can buy is a basic watch (preferably one that doesn’t have fancy features like the ability to receive calls or texts).

My advice is to wear a watch and look at it regularly.

A lot of people use their phones to check the time, but this can be a time trap (I find my phone way too distracting).

You may look at your phone to check the time but find yourself checking social media while you’re at it. Without any stopping mechanisms in place, you can get sucked in and thrown completely off course.


Tiny Habit:

When I wake up in the morning, I will put on my watch.
When I get distracted, I will check my watch and schedule and ask “What do I need to be doing right now?”

Do regular check-ins

The modern world is a distracting place. Even without access to your phone, it’s easy to get derailed. Along with checking your watch regularly, check your timetable/planner/to-do list. Ask the following questions:

• What do I need to be doing right now?
• Am I doing what I need to be doing?
• Is this the best use of my precious time and energy?


Tiny Habit:

When I notice I am wasting time, I will look at my to-do list.

Set up prompts

A prompt is a reminder. It’s anything that triggers you to move from one task or place to another.

When I need to be somewhere by a certain time, I set my alarm for when I need to leave the house. When I hear the alarm, I grab my bag and take off. No excuses.

You should have a rough idea of how long it takes to get to school or work. Set your alarm for when you need to leave. When you hear your alarm, get moving.

Tiny Habit:

When I hear my alarm, I will pick up my bag and go.

Resist the urge to squeeze in extra tasks.

It’s tempting to cram in a few more tasks before you leave for work or school (e.g., sending one more text or watching one more short video). But ask yourself, “Do I have time to do this?”

The answer is most likely no.


Tiny Habit:

When I feel tempted to do another task, I will ask “Do I have time to do this?”

Avoid using social media first thing in the morning

When I was a kid, there was no Internet and no smartphones. But we had morning cartoons on the TV.

These cartoons were fun to watch and could easily capture your attention. But you still had some awareness of the time because the time was always displayed in the corner of the screen.

The major problem with most social media apps is they don’t contain clear time cues. This is a deliberate design decision. They want you to lose track of time. Thirty minutes online can feel like three minutes.

The solution is to stay offline in the mornings. If you must go online, have a strict log-off time. I recommend setting an electronic timer for a set time or using an Internet Blocker app to kick you off.

I use an Internet blocker app called Freedom. This app cost me a bit of money but there’s a free alternative called Cold Turkey.

Tiny Habit:

When I feel the urge to go on social media in the morning, I will set a timer for 5 minutes.


Do less and do it better

Are you feeling time pressured and running late because you’re trying to do way too much?

Our modern culture encourages us to do more, be more, have more, sleep less, etc. It’s not healthy or sustainable.

If this is the case for you (i.e. you’re overcommitted), I realise it may not be your fault. Maybe your boss or teachers have unrealistic expectations about what you can accomplish in a day.

All that being said, your packed schedule may also be due to your inability to say no. Perhaps you feel like you need to say yes to every opportunity that comes your way to build an impressive resume and stand out from the crowd. If so, I get it (I’ve been there).

The major problem with doing too much is it leaves you feeling exhausted. You’re not able to fully engage in the task. As you do the activity, you’re worrying about the next thing you need to do.

If you’re doing a bunch of stuff and not enjoying it, perhaps it’s time to cut back on a few activities.

When you commit to doing less stuff (but more meaningful activities that align with your values), you can do that stuff better. You can also extract a lot more joy from the process.

Tiny Habit:

When I am presented with a new opportunity, I will ask “Is this important to me? Is it something I want to be doing with my time?”

Focus your mind

In the book Excellent Advice for Living: Wisdom I Wish I’d Known Earlier, Kevin Kelly states:

“You don’t need more time because you already have all the time you will ever get; you need more focus”.

If you find yourself getting distracted by social media apps and YouTube, it’s time to double down on developing your focus muscles.

You can develop your focus muscles by adopting several different habits that relate to the food you put in your mouth, incorporating regular movement and rest breaks into your day, and creating a focus-friendly environment.

This is an area I’ve been working on for a while. What I’ve noticed is when I focus my mind on one task at a time, I can get twice as much done in the time I have available. But I also find that I enjoy the process a lot more, too.

Tiny Habits:

After I stand on my office mat, I will put away three objects on my desk (removing visual clutter)
When I notice my phone is on my desk, I will pick it up and put it in another room.
After I finish doing a deep work sprint (45 minutes), I will do some gentle shoulder rolls.

To sum up

These habits may sound lame and boring, but they can inject a sense of power, control, ease and even happiness into your day.

When you’re less rushed, you’re less stressed. Because you’re less stressed, the people around you are also more likely to be less stressed (calm is contagious). It also means we end up with a more helpful and thoughtful society.

In our modern world, where we find ourselves increasingly polarised and tribalised, being less rushed and time pressured is something worth striving for.

Why is the notification button on your phone red?

This is no accident. This is a deliberate design decision.

It’s the same reason why fast food logos are often warm reds, yellows, and orange tones. These colours jump out at us. They create a sense of excitement and urgency.

In his book Drunk Tank Pink, Dr Adam Alter argues colour is a hidden force in our lives that can shape the way we think, feel, and behave.

In this blog, I’m going to explore how you can use colour as a tool to help you study more effectively and keep your brain focused and engaged on the task at hand.

Understanding colour psychology

There is whole field of research dedicated to exploring the impact of different colours.

One fascinating study looked at the impact of a particular tone of pink (Baker-Miller Pink/Drunk Tank Pink) that appeared to sap people of their energy. Researcher Dr Alexander Schauss found staring at this shade of pink could lower people’s heart rate and pulse compared to staring at other colours.

A 7-month trial was conducted in which prison confinement cells were painted in this pink shade. According to Dr Schauss, when people were exposed for just 15 minutes to this pink colour in their prison cell, it made them more relaxed, less aggressive, and reduced the incidence of violent behaviour.

But before you race off to the hardware store to buy a tin of pink paint, you need to understand a few simple things about the psychology of colour.

The research suggests that colour can act as a powerful trigger. It can cue different emotions, thoughts, and behaviours. For instance, when you see a red Stop Sign or light, this captures your attention.

But how we react to colour also comes down to personal preference and particular contexts. Colour can have different meanings in different contexts (e.g., on Valentine’s Day red generally symbolises romance rather than “Danger! Look out!”).

The bottom line is this: when it comes to colour you need to experiment to see what works for you.

Using colour to help you learn and do your work

Colour can evoke particular states (e.g., a state of calm or alertness). It can also perk up your brain and transform a dry, boring subject into something that’s a little bit more novel and interesting for your brain.

Below I share 9 ways you can use colour to study and work more effectively.

1. Create lists and reminders with sticky notes

There’s something about a brightly coloured post-it note that captures our attention. This is why I love using post-it notes to help focus my mind and stay on track.

On a post-it note, I create a list of no more than three things that I need to do. Once I’ve completed those tasks, I scrunch up the post-it and throw it in the bin. This action feels surprisingly satisfying! I’ll then grab a fresh post-it note (often in a different colour) to create a new list.

If I’m not sure how to get started with a task (e.g., Task: Write blog post on colour), I’ll grab another post-it note and I’ll scribble down the first tiny action I can take to kick-start the process (e.g., Tiny action: Open Word document).

2. Colour code your subjects

If you have trouble finding your study materials for each subject and they all look the same or are scattered all over the house, you can use colour to make it easier for you to find what you need.

Try assigning a particular colour to a subject. This makes it easier to stay organised and identify your materials. At home, I assign a light blue to my exercise files and folders. When it’s time to plan my workout for the day, I look for my light blue files and folders.

A simple and cheap way to colour code your materials without investing in brand new stationery is to gather a collection of paint swatches from your local hardware store. You can repurpose these as labels by cutting them into smaller sections and sticking them on your files, notebooks, etc.

3. Use colourful flashcards

Testing yourself with flashcards is a highly effective way to study for a test and/or exam. You can create your own flashcard decks by purchasing index cards in a range of different colours.

Try assigning certain colours to different subjects. Alternatively, you can simply pick a colour you want to work with depending on how you feel.

There are no hard and fast rules. Feel free to mix up your flashcard colours to keep things fresh for your brain.

4. Create mind maps

Creating a mind map on a topic is a simple way to combat study fatigue and inject a little colour and creativity into your study sessions.

Although using different coloured pens isn’t absolutely essential for mind mapping, it’s well worth doing. I use different colours to create the different branches on my mind maps.

I have dozens of colourful mind maps at home. Despite my lack of drawing skills, these mind maps look great and are fun to review primarily due to the different coloured branches.

5. Decorate your study space

It’s important that you feel good in your study environment. If you feel good in your study space, you’re more likely to sit down and study there.

I’ve decorated my workspace by putting up colourful posters, inspiring and funny pictures, and artwork on my walls.

If you don’t have access to artwork/posters, you can print out colourful pictures and quotes of things that make you feel good. The addition of a few indoor plants can also help to liven up your space as well as purify the air.

6. Strike a highlighter (but use these pens with caution!)

Fluorescent highlighters feel really good to use. It can feel both fun and satisfying to strike things off your to-do list. You can also use these pens to time block different tasks/events in your diary and draw your attention to important tasks that you need to do.

Word of warning: When it comes to studying for a test or exam, I don’t recommend highlighting your books and/or notes as a way to learn. I know it feels good but research shows it’s an ineffective way to learn.

7. Use a red pen when editing your own work

Red pen is often associated with failure and criticism. This is why seeing a teacher’s comments scribbled in red pen can trigger negative emotions in many of us.

Generally, we don’t like reading comments written by others in red pen. It feels nasty! But it turns out if you use a red pen to correct your own work, this can help you to pick up more errors.

Dr Adam Alter discusses one study that looked at the difference between using a blue pen and a red pen to correct an essay. Students who used a blue pen picked up on average 19 errors. In contrast, students using a red pen picked up an average of 24 errors.

But using a red pen has its limitations! If you are trying to solve a problem or taking a test, using a red pen can backfire by activating ‘avoidance motivation’. This is a distracting state of mind that can impair a student’s ability to solve problems and increase stress levels.

As a rule of thumb, use a blue or black pen when solving problems and taking tests. But when you need to cast a more critical eye on your work (e.g., in the proofreading phase), switch to using a red pen.

8. Dial down colour in certain areas

A lot of us use our phones as an easy way to escape from the boredom and discomfort we experience when doing our work. The apps on our phones are like candy. They are designed to be highly addictive and hijack our attention.

This is where you can be strategic with how you use colour: you can make your phone look more like a tool (and less like a toy) by turning on greyscale mode.

Viewing your phone in greyscale is a completely different experience to using it in full-colour mode. As a year 8 student recently shared with me:

“When I made my phone greyscale, it made it really boring to use.”

Try it and see for yourself!

9. Reward yourself with stickers and fun stamps

This strategy may seem juvenile. If it reminds you of being back in primary school and receiving gold stars, hear me out.

Too often we don’t stop to acknowledge and appreciate ourselves for accomplishing tasks. We finish one thing and we immediately shift our focus to the next task on our to-do list.

When you work this way, your work routine can quickly become soul destroying and your motivation can take a dive.

This is why every so often I pull out my fun stamps and colourful sheets of stickers. After completing a task, I pause and acknowledge what I’ve done by giving myself a stamp or a fun sticker. It’s a little celebration.

For some reason, my brain responds particularly well to quirky Japanese stickers featuring ogisan (Japanese grandfathers) exercising. We’re all different, so explore what stamps and stickers work for you.

To sum up

Colours are lot of fun! Incorporating a little more colour into your studies and work life can take things to the next level and perk up your brain when it needs a little motivational boost.

But the colours that I like may not be the colours that you like. Your colour preferences may also vary from day to day. Notice the colours that make you feel good and have fun seeing how you can incorporate them into your study sessions.