I know a woman who sells high-speed blenders for a living.
A few months ago, she casually mentioned that cottage cheese and pistachio nut butter were trending.
“How do you know this?” I asked.
“My company hired a new digital media strategist and that’s what she told us . . . I’m off to buy pistachio nuts!” she said.
For a brief moment, I felt a pang of FOMO (Fear of missing out).
My tranquillity was disturbed.
But I steadied myself. I took a moment to pause and reflect on what I’d just heard.
“Cottage cheese and pistachio nut butter are trending.”
I had a moment of clarity, and my brain screamed, “Who really cares?!”
Was it a problem that I didn’t know about these viral trends?
Of course not!
Up until this point, my life had been perfectly fine without cottage cheese and pistachio nut butter.
But I was grateful to have had this conversation because it got me thinking about the impact of viral trends.
A lot of what you see trending online and in the mainstream media is mindless pap. It’s influencers and advertisers trying to sell us things we don’t need to impress people we don’t even like. It’s a lot of noise and distraction that doesn’t add much (if any) richness, value, or meaning to our lives.
These trends can distract us from what’s truly important and even diminish our lives in the process.
The dangerous path of following trends
If you’re thinking, “Whoa! But it’s just cottage cheese, Jane! Chill out!”, please remember that not all trends are as harmless as a tub of cottage cheese.
Some trends can evolve into hugely profitable industries that shape the worldview and behaviour of millions of people. Take smoking, toxic masculinity (i.e. the manosphere), and extreme dieting, for example.
Worst of all, it’s super easy to get caught up in trends, especially when you’re young and impressionable. Often, we don’t even realise we’ve been swept up in a trend.
I’ll be the first to admit I’ve purchased my fair share of gimmicky products over the years and gone down some unhelpful paths. For instance, when I was 18, while participating in a free meditation course, I followed a spiritual guru for a short time before realising it was not the path for me.
Thinking about fads, trends, and gurus reminded me of what Stoic philosopher Epictetus said:
“Become your own soul’s doctor”
What did he mean by this?
Epictetus was telling people to quit chasing after gurus and the latest trends.
In his book The Art of Living, Epictetus wrote:
“The latest fashionable sage or book or diet or belief doesn’t move you in the direction of a flourishing life. You do.”
Grab hold of the reins of your life
It’s time to take back your control. Instead of looking outside yourself for answers, look inward.
Stop following social media influencers and looking at their bland content (unfollow them). Block online ads (install an ad blocker plugin). Stop reading junk mail catalogues that stir up your consumptive desires (Put a No Junk Mail sticker on your letterbox).
In other words, dial down the noise and start tuning in to yourself.
What is it that you really want or need?
Once your basic needs are met, what you really need is very rarely something you can buy online or at the shops.
For me, when I’m feeling a bit down, I often just need a glass of water, an apple, some time outdoors, a little movement, a nap, or a chat with a friend to perk myself up.
What do all of these things have in common?
They are free or cost very little.
We know these things are inherently good for us. They may just not seem as interesting or exciting to our brains, which crave distraction and novelty.
Influencers and advertisers can’t make money off peddling drinking water (unless it’s bottled), going outdoors (unless it’s a commodified experience), or spending time with a friend.
But they can make money from peddling products!
Don’t get sucked in. Take control: The next time you feel tempted by a viral trend or product, pause and ask yourself if it truly adds value to your life. Reflect before you spend your money —become your own soul’s doctor.
When you become your own soul’s doctor, you know deep in your bones that you don’t need the rubbish that is constantly being marketed to you. You know that you are enough just as you are.







